Apple Launches Vision Pro in China, Hong Kong, Japan, and Singapore

Apple on Friday expanded the availability of its highly anticipated virtual reality (VR) headset, Vision Pro, bringing it to key markets in Asia — mainland China, Hong Kong, Japan and Singapore. This milestone marks the first official launch of the device outside the United States, introducing consumers to a groundbreaking intersection of the digital and physical realms.

Apple described Vision Pro as a platform that seamlessly integrates digital content with the real world, promising deep spatial experiences that redefine how people engage in work, collaboration, entertainment and personal relationships. The launch was celebrated with special events at Apple Stores, where both enthusiastic customers and Apple team members had the opportunity to experience live demonstrations of the device.

According to Apple, Vision Pro represents a significant leap forward in immersive technology, offering capabilities that are expected to transform various aspects of everyday life. The company emphasized its commitment to delivering an unparalleled user experience that includes not only the hardware itself, but also exclusive services and support provided through Apple Retail locations.

Looking ahead, Apple plans to continue global distribution of the Vision Pro, with launches scheduled for additional major markets such as Germany, France, Australia, the UK and Canada starting July 12. This expansion is part of Apple’s strategy to make advanced technologies available to a wider audience while maintaining a high standard of innovation and user satisfaction.

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In addition, during the recent Worldwide Developers Conference (WWDC), Apple introduced visionOS 2, the latest update to the operating system that powers Vision Pro. New features include improvements to the Photos app with SharePlay integration, the ability to convert existing 2D photos to 3D photos, and a larger, ultra-wide version of the Mac Virtual Display, offering an experience equivalent to two 4K monitors side by side.

With these advancements, Apple continues to push the boundaries of immersive computing, aiming to set new standards for hardware and software innovation in the evolving field of virtual reality.