What does this mean for the industry ~ My Mobile India

• There are over 250,000 video podcasts available on Spotify, up from 100,000 this year.
• Over 170 million users have watched the video podcast on Spotify.

• In Chile, video accounts for 25% of total podcast viewing time.

• US video podcast MAUs up 40% year over year

Spotify has announced a major shift in podcast listening habits. The There are now more than 250,000 video podcasts available on the platform, up from 100,000 in the year alone.

This really needs to show a new world in terms of how listeners consume content.

“Spotify is constantly evolving to better serve our users and contribute to the success of creators,” said Jordan Newman, Head of Content Partnerships at Spotify. “With podcasts, the video format can add an extra layer of authenticity and connection to fans. That’s why we keep hearing that audiences want to be able to not only listen, but also watch their favorite programs. And we see it in the data: audience retention increases when creators add videos — and every creator wants a loyal, highly engaged fan base that keeps coming back.”

“We continue to see demand for video from both creators and their audiences,” Newman continued. “The number of creators posting videos each month continues to grow, and more and more of our users are watching them. We will continue to enhance our video capabilities as demand increases.”

Video podcasts are becoming the new thing. Spotify claims that over 170 million users have watched the video podcast on their platform.

It is rather it is interesting that among the mentioned viewers, over 70% actually watch the video, and only a few listen to it.

This the trend is particularly strong in some markets. In Chile, video accounts for a quarter of total podcast consumption hours.

Brazil follows closely behind, with video accounting for over 15% of podcast listening time.

This the format is actively taken up by creators. The number of creators publishing monthly video content has increased by approximately 70% year over year.

The The United States, Brazil and Mexico top the list in terms of creator interest in video podcasts.

User engagement is also on the rise, with nearly one in three podcast MAUs in the US consuming video content.

In total, it’s almost one in four, and the MAU of video podcasts increased by 40% year-on-year.

The trend towards visual podcasts shows no signs of slowing down.

WITH With popular shows like The Joe Rogan Experience featuring video content, it’s likely that more creators will follow suit.

However, Traditional audio-only podcasts will likely continue to have appeal, especially for listeners who prefer audio-only content during activities such as exercise or commuting.

Q1: How many video podcast shows does Spotify currently offer?

Spotify now hosts more than 250,000 video podcasts, up from 100,000 earlier this year.

Q2: How popular are video podcasts on Spotify?

Over 170 million users watched the video podcast on Spotify, with over 70% of viewers actively watching rather than just listening.

Q3: Which markets show the most interest in video podcasts?

Chile and Brazil lead the consumption of video podcasts, with video accounting for 25% and over 15% of podcast listening time, respectively.

Q4: How has creators’ approach to video podcasts changed?

The number of creators publishing video content on Spotify each month increased by approximately 70% compared to the previous year, with the highest interest in the US, Brazil and Mexico.

Q5: What are the future prospects for video podcasts on Spotify?

The trend towards visual podcasts is growing, with major shows like The Joe Rogan Experience leveraging video, and user engagement is expected to continue to grow.

Also read: Spotify music playlists will reportedly get a new AI-powered feature

Also read: Spotify gains 236 million paid subscribers amid financial volatility and Apple dispute

Read also: Spotify introduces Song Psychic for personalized music fortune telling

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