Jumia Empowers Consumers Through E-Commerce on 12th Anniversary

Jumia, one of the leading pan-African e-commerce platforms, celebrates its 12th anniversary by giving its customers a sense of independence.

Since 2012, Jumia has been at the forefront of transforming the e-commerce landscape in Africa, focusing on bringing convenient online shopping experiences to millions of consumers.

To celebrate this milestone, Jumia has launched its 12th anniversary campaign tagged ‘Party Pack Deals’, offering consumers in Nigeria exciting deals on a wide range of products.

The campaign, which will run from June 24 to July 14, 2024, aims to express gratitude to Jumia’s loyal consumers for their unwavering support over the past twelve years. Jumia has partnered with top brands such as Xiaomi, Adidas, Nivea, Infinix, Defacto, Tecno, Oraimo, itel, Unilever, Diageo, Reckitt Benckiser and Haier Thermocool to provide consumers with exclusive deals and amazing offers across categories including electronics , home appliances, mobile phones and accessories, fashion, beauty and more.

“At Jumia, we are incredibly humbled by the trust and loyalty that our consumers and partners have placed in us. For twelve years, Jumia has been at the forefront of e-commerce in Nigeria and Africa, empowering businesses and bringing convenience and affordability to millions of Nigerians. We are thrilled to join you in celebrating this milestone by offering the best possible shopping experience no matter where you are in the country,” said Sunil Natraj, CEO, Jumia Nigeria.

The Anniversary Sale is an opportunity for customers to browse a wide range of top-quality products from well-known brands, while also taking part in exciting activities such as treasure hunts, Brand Days, games and flash sales that will take place throughout the celebrations.

“At itel, we share Jumia’s commitment to empowering consumers through technology. Our brand philosophy of ‘Enjoy a Better Life’ perfectly complements Jumia’s mission of delivering convenience and affordability.

“Our collaboration will enable us to launch a series of online-only products as we celebrate Jumia’s 12th anniversary, offering exceptional value to consumers and meeting the ever-changing needs of online shoppers in Nigeria,” said Irina Liu, Africa e-commerce manager at itel Mobile Limited.

With the recent launch of Jumia’s new integrated warehouse in Lagos, the company can offer a wider range of products online and meet growing consumer demands by reaching beyond major cities and underserved areas.