Apple’s Longevity Makes AI More Important

apples Devices last longer, so customers don’t replace them as often.

As reported by Bloomberg News, mentioned This could make the tech giant’s efforts in artificial intelligence even more important.

To be clear, the report says that Apple is trying to make its products more durable and says that 7-year-old devices are still capable of running current operating systems. However, the report goes on to say that Apple will be a less reliable source of growth as sales decline.

Bloomberg’s Mark Gurman wrote that the company may be able to turn things around because it has a “growing opportunity to attract customers using software and artificial intelligence.”

When Apple unveils the iPhone 16 this fall, there won’t be many hardware changes, but customers will have to buy a new phone if they want it. Apple Intelligence Offers. He said it could also prompt Mac and iPad users to upgrade.

The report also indicated that a slower pace of hardware upgrades will mean Apple will have to rely more on service fees and subscriptions to sell fuel.

This news comes as Apple seeks to forge partnerships to expand its artificial intelligence capabilities. Last week, reports emerged that the company was in talks with… Meta About the partnership that is Apple’s idea Ultimately it was rejectedLike other AI product companies, Meta apparently wanted to take advantage of Apple’s massive distribution network.

Meanwhile, PYMNTS wrote earlier this month that Apple’s new AI efforts could “change the way we… Consumers interact “Through devices and, more importantly, how they shop.”

If Apple achieves its goal, the iPhones consumers use will learn their purchasing preferences and predict their next purchases. Apple Intelligence will be able to examine internet browsing history, purchasing patterns and social media activity.

Experts say the company also wants to change the way companies interact with customers. ChatGPT Integration with OpenAIApple products will soon be able to handle customer inquiries, process orders, and even make product recommendations.

“As consumers become more accustomed to AI performing more tasks, they are likely to rely more on AI for everyday tasks and decision-making. This could shift consumer expectations toward more automated and intuitive services.” Yi Fangassociate professor of computer science and engineering and director of artificial intelligence in the College of Engineering at Santa Clara University, he told PYMNTS.

To access all of our PYMNTS AI coverage, sign up for our daily newsletter Amnesty International Newsletter.