Sony Launches Bravia 7 Series of Smart LED Mini TVs with Dolby Vision in India

Sony on Monday launched new Bravia 7 smart TVs in India with its own Cognitive XR processor, mini LED and XR Triluminos Pro technology. It also includes features like Google TV integration and Sony Pictures Core, Sony’s movie service.

The new Bravia 7 series is available in 55, 65 and 75 inch screen sizes. The new series is equipped with Studio Calibrated modes and is IMAX Enhanced certified. It also supports both Dolby Atmos and Dolby Vision.

According to Sony, the Bravia 7 series features a mini LED panel with Contrast Enhancer XR, which increases the depth and detail of images by controlling the backlight, resulting in deeper blacks and brighter whites.

The new Bravia 7 series offers XR upscaling to 4K along with XR motion clarity.

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The Bravia 7 Series is equipped with two side-mounted speakers with acoustic Multi-audio and Voice Zoom 3, which recognizes human dialogue through AI machine learning and amplifies or reduces its volume. With XR Surround Sound, 2- and 5.1-channel audio can be upscaled to 5.1.2-channel audio, Sony claims.

It’s also optimized for gaming with features like auto HDR tone mapping, which automatically adjusts HDR settings for the best image quality. It automatically switches to PS5 game mode to minimize lag. It returns to standard mode when watching movies. The new series is suitable for 4K/120fps with variable refresh rate (VRR) and automatic low latency mode (ALLM).

The Bravia 7 series features a gaming menu where gamers can quickly access their preferences, such as turning VRR or motion blur reduction on or off.

The new Sony Bravia 7 series starts at ₹1,82,990 for the 55-inch model, while the 65-inch model will cost ₹2,29,990. The company is yet to reveal the price of the 75-inch model. The other two models are available for sale.