Similarweb Announces Acquisition of 42matters, Strengthening Leadership in Application Intelligence

TEL AVIV, Israel, July 1, 2024–(BUSINESS WIRE)–Similarweb Ltd. (NYSE: SMWB), a leading digital analytics company, today announced the acquisition of 42matters, a leading application analytics provider based in Zurich, Switzerland. This acquisition represents a significant step in expanding Likeweb’s data capabilities in the rapidly growing application analytics market, which is expected to reach $15.7 billion by 2028 at a CAGR of 20.2% (source).

Integrating 42matters’ advanced solutions across app store data, app engagement data, and mobile SDK data will significantly expand Similarweb’s App Intelligence solution. The expanded App Intelligence offering will provide app owners with greater insight into the performance of their own apps versus their competitors, as well as more comprehensive visibility into user engagement and technology stacks, enabling app owners to optimize app distribution, marketing strategies, and growth plans.

“By leveraging 42matters’ unique data and expertise, we are strengthening our application analytics offering and laying the foundation for continued leadership and innovation in the digital intelligence market,” said Likeweb CEO Or Offer. “Our comprehensive offering enables businesses to make smarter, data-driven decisions and dominate across all digital channels – web, mobile and apps.”

42matters’ app data spans 12 app store platforms, over 2.1 million publishers, over 2,600 SDKs, and over 20 million apps. This acquisition immediately expands Sureweb’s data as a service (DaaS) catalog, creating new opportunities for customers to leverage and integrate Likeweb’s digital data into their operational and growth strategies.

Additionally, Similarweb will leverage the expertise and know-how of the 42matters team to innovate and expand its offering. In particular, the inclusion of SDK mobile data will allow Similarweb to offer deeper insights into app development and usage patterns. For example, app owners will have visibility into competitors’ technology stacks, such as the use of app SDKs to integrate with specific advertising channels.

“We are excited to join forces with Similarweb, a company that shares our vision for the future of application intelligence,” said 42matters CEO Andrea Girardello. “Together, we will continue to innovate and deliver unrivaled insights to our customers. We will leverage our unique data sets and Similarweb’s comprehensive digital intelligence platform, increasing our ability to serve leading brands such as Comcast, Criteo, Ogury and many others. As part of the Similarweb team, we will continue to serve our existing customers while helping them integrate application data with web data to gain a more complete picture of the digital world.”

42matters will continue to operate as 42matters, a Similarweb company. Financial terms of the acquisition were not disclosed.

See the CEO Or Offer blog post.

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Disclaimer: All names, brands, trademarks and registered trademarks are the property of their respective owners. The data, reports and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb is not responsible for the accuracy of such data, reports and materials and shall not be liable for any decision of a third party based in whole or in part on such data, reports and materials.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240701311176/en/

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