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Hibbett uses Walmart GoLocal to ensure fast delivery

Posted on by darion

Brief description of the dive:

  • Sporting goods retailer Hibbett is now using Walmart GoLocal to expand its same-day and next-day delivery services, according to a press release issued Wednesday.
  • Walmart GoLocal, the retail giant’s white-label delivery offering, will help fulfill online orders for sneakers, apparel and other products from hundreds of Hibbett-owned stores across the United States. Online shoppers can see which products are available for same-day or next-day delivery at checkout.
  • Walmart GoLocal is available in Hibbett’s Salesforce Commerce Cloud. “Ahead of the busy back-to-school season, expanding e-commerce and same-day delivery capabilities with Walmart GoLocal and Salesforce allows Hibbett to continue to meet customer expectations,” GoLocal Vice President Rina Hurst said in a release.

Diving Insight:

Walmart GoLocal continues to diversify its customer base and the types of products it serves, fulfilling millions of orders since its launch in 2021. The company works with retailers in more than 10 industries, and its partnerships with Hibbett As we read in the announcement, this means expansion in the “sports-inspired fashion space”.

Walmart GoLocal expanded access to its services on Salesforce Commerce Cloud last year, making it easier for retailers like Hibbett to use the delivery service. It also helps Walmart GoLocal stand out in a crowded field of alternatives to FedEx and UPS.

“The combined capabilities of Walmart GoLocal and Salesforce Commerce Cloud help customers like Hibbett achieve more seamless order fulfillment, get products to customers faster and improve last-mile efficiency so customers can get their products where they want, when they want” Michael Affronti, senior Salesforce vice president and general manager of Commerce Cloud, said in the release.

Hibbett also uses FedEx and the U.S. Postal Service for standard shipping methods, as well as DoorDash for two-day delivery, according to the clothing retailer’s website.

The partnership with Walmart GoLocal comes as Hibbett has made progress in reducing supply chain costs. The retailer saw a decline in transportation, shipping and logistics costs as a percentage of net sales in fiscal 2024, according to the earnings release.

“We are always looking for ways to improve this process, getting closer to the consumer in terms of delivery costs (and) of course, operating our distribution center faster and more efficiently,” Hibbett SVP and CFO Bob Volke said during the August earnings call.