10 New E-commerce Books for Summer 2024

School’s out, summer’s here, and with it, new books for e-commerce pros. Here’s our quarterly roundup—a selection of recent and upcoming titles that offer new perspectives on economics and finance, AI, startups, marketing strategy, Amazon, and more.

E-commerce books: summer 2024

Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments by Sol Rashidi

Rashidi, who has been instrumental in the adoption of AI, including IBM’s Watson platform, explains AI implementation with no-fuss, real-world examples and practical advice.

The War of Everything: Amazon’s Ruthless Fight to Take Over the World and Restore Corporate Power by Dan Mattioli

This in-depth analysis of Amazon’s uncompromising competitive tactics, written by an award-winning Wall Street Journal reporter, has been hailed by reviewers as “lightning fast,” “gripping,” “explosive,” and “masterful.”

Cash is King: Stay Liquid, Build Capital, and Prepare Your Business for Any Event by Peter W. Kingma

Kingma, a corporate consultant, says cash availability is as important as sales, costs and service. He provides case studies and advice on how to ensure your business always has access to cash when it’s needed.

Reignition: Transforming Stuck Startups into Disruptive Winners by Dave Hersh

Entrepreneur and investor Hersh makes it his mission to help entrepreneurs get unstuck—or better yet, avoid getting stuck in the first place.

Think like a brand. Act like a startup. Drive growth and innovation while balancing stability and agility by Lauren Perkins

Drawing on her experience working with companies of all sizes, Lauren Perkins shows entrepreneurs how to combine the best of established brands and innovative startups to drive growth and stability.

Plastic Capitalism: Banks, Credit Cards, and the End of Financial Control by Sean H. Vanatta

E-commerce as we know it wouldn’t exist without credit cards. Vanatta’s accessible financial story explains how plastic became so dominant in the consumer economy.

Simple Marketing for Smart People by Billy Broas, Tiago Forte and Ali Abdaal

With so much advice out there on marketing strategies and tactics, it’s easy to get lost in the weeds. This book aims to cut through the clutter to focus on the fundamentals for maximum effectiveness.

The 10-Second Customer Journey: The CXO’s Playbook for Growing and Retaining Customers in a Digital World by Todd Unger

A 30-year digital marketing veteran offers a step-by-step guide to becoming your own “Chief Friction Reduction Officer.”

Shocks, Crises and False Alarms: How to Assess Real Macroeconomic Risk by Philipp Carlsson-Szlezak and Paul Swartz

How global events—pandemics, wars, inflation, recession—could affect your business? Two seasoned economists show you how to look beyond the scary headlines and assess the potential risks.

Never Enough: From Barista to Billionaire by Andrew Wilkinson

What’s it like to make a lot of money? Wilkinson shares his journey from starting a business in high school to becoming a billionaire—and beyond—with some surprising lessons learned.

The New Rules of Marketing and PR: How to Use Content Marketing,
AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly, 9th Edition by David Meerman Scott

And finally, a new version of the international bestseller. The updated ninth edition of this enduring classic is due out in August.