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E-commerce major Amazon announces annual Prime Day sale on July 20-21 | Company News

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The e-commerce giant kicked off Prime Day in India in 2017 with the launch of 100 products

Amazon (Photo: Bloomberg)
E-commerce giant Amazon on Tuesday announced that it will hold Prime Day, its annual sales event, in India on July 20. (Photo: Bloomberg)

Aryaman Gupta New Delhi

E-commerce giant Amazon on Tuesday announced that it will hold Prime Day, its annual sale, in India on July 20 during which the company will launch thousands of new products from over 450 brands.

These brands include: Intel, OnePlus, Samsung, Bajaj, Sony, Motorola, Boat, HP, American Tourister, Lapo, Chetak, Borosil, Riversoft, Yale, Adidas, Crocs, Mamaearth and HUL.

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The two-day event, now in its eighth year, will kick off on July 20 at 12:00 noon and run through July 21 at 11:59 p.m. The event will showcase products from a variety of categories, including electronics, fashion and beauty, groceries, Amazon devices, home and kitchen products, and furniture, at discounted prices.

“We are excited to offer Prime members two days of great deals and savings, thousands of new products from over 450 brands, blockbuster entertainment and more. Not only this, Prime members ordering from across India will be able to enjoy same-day and next-day delivery on millions of products,” said Akshay Sahi, Director and Head of Amazon Prime, Delivery and Returns Experiences, India and Emerging Markets.

The e-commerce major kicked off Prime Day in India in 2017 with 100 product launches. Last year, the company announced over 45,000 such launches, up from 30,000 in 2022.

The event is also expected to give a boost to new Amazon Prime members. Amazon Prime is a subscription membership that offers premium services to its customers. In India, Prime members get free same-day shipping on over 4 lakh products, unlimited 5 percent cashback on all purchases using the co-branded ICICI credit card, and other benefits.

This Prime Day, Amazon said it will continue to support small and medium-sized businesses (SMEs) and offer Prime members products from hundreds of sellers, manufacturers, startups and brands, women entrepreneurs, artisans, weavers and local shops. SMEs will bring these products to market through Amazon programs like Launchpad, Karigar, Saheli and local shops, offering big discounts.

On the occasion, Prime Video’s streaming service will also announce 14 original series and movies in five languages. These include award-winning mega-series Mirzapur Season 3 (Hindi) and the recently released global sensation The Boys Season 4 (English), Amazon said.