Grocer Gold Awards 2024: E-commerce Initiative of the Year | Events & Awards

Winner: Bestway – Real-time Analytics Panel

The wholesale sector is rarely held up as a paragon of digital progress, but as part of its mission to lead the way, Bestway launched a groundbreaking real-time analytics dashboard for suppliers in early 2023, giving them “unprecedented” visibility into their brand performance and greater insight into the Bestway customer journey.

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The dashboard provides easy-to-use, real-time data on customer purchasing behaviour across partner brands such as Britvic, Coca-Cola, PepsiCo and more.

Developed in partnership with Contentsquare for £500,000, the dashboard was described by one judge as a “laudable design”. It puts Bestway’s data-driven approach at the forefront, connecting retail customers with brands while helping suppliers respond quickly to optimise sales and merchandising strategies.

Selected:

• Bestway – Real-time analytical panel
• Bidfood Direct – Support for the hospitality industry during the cost of living crisis
• M&S Food – Recipe Center
• Muscle Food – Prepared Pots