DLG to withdraw or cease investing in a number of personal insurance sectors

Direct Line Group (DLG) has announced that it will withdraw or cease investing in a number of personal insurance sectors as part of a new strategy.

Following the appointment of CEO Adam Winslow in March 2024, the group announced a refreshed strategy aimed at achieving profitable growth.

DLG therefore intends to focus on its automotive, home, direct sales and rescue businesses.

However, the company revealed it had made the decision to exit or stop investing in other pet care and travel businesses.

“Our refreshed strategy will be implemented by our new leadership team, who have significant experience in our core markets,” Winslow said.

“The strategy and objectives outlined today demonstrate our ambition and intention to grow our business and deliver strong returns to our shareholders.”

PVC

Meanwhile, DLG also revealed it would introduce its flagship Direct Line brand into PCW stores – a channel where it says 90% of consumers shop.

The group said the decision “gives us confidence in our ambition to return to the forefront of UK motor insurance and deliver sustainable, profitable growth”.

“Today we set out our strategy and clear objectives that aim to position DLG as the insurer of choice for customers,” added Winslow.

“Since joining DLG just over four months ago, I have been meticulously analyzing our business and listening carefully to investors, customers and employees.

“This work confirmed my belief in our strong foundations and excellent potential.

“By placing our strongest brand, Direct Line, on the price comparison websites where 90% of consumers shop, we are set to shake up the motor insurance market once again.”