Adobe is releasing a new version of Adobe Express for enterprise, ET BrandEquity

Adobe announced the new Adobe Express for enterprise, which enables companies to accelerate marketing content creation and extend the ease of creating branded content to communications, sales and other business users. Adobe Express for enterprise is powered by Adobe Firefly Image Model 3 technology, which delivers stunning and photorealistic results, accelerates prompt-to-generation, and is designed to be commercially safe. New enhancements include brand control, mass creation, generation and deployment of custom Firefly models, enabling marketers to reuse and adapt content for upcoming campaigns and localize campaign assets for different regions. Sales teams can create and customize engaging materials for customers and prospects, and internal and external communications teams can design content for stakeholders.

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Adobe Express for enterprise is integrated with Adobe Acrobat, Creative Cloud and AEM Assets, as well as Adobe GenStudio, the company’s upcoming end-to-end content lifecycle application.

“As demand for personalized experiences grows exponentially, companies must find new ways to streamline the production of content that connects with customers and elevates their brand,” said Govind Balakrishnan, senior vice president of Adobe Express and Creative Cloud Services at Adobe. .

Global brands and agencies using Adobe Express for enterprise

IBM marketing teams personalize content using Adobe Express for enterprise. IBM Consulting partners with Adobe to help customers leverage Firefly-powered workflows in Express to easily create commercially safe content and modernize content supply chains.

Customers can expect a 30 percent increase in project productivity and a 70 percent reduction in time to market by spreading creative production tasks across a more diverse team of professionals while delivering more personalized, on-brand digital assets at scale.

Dentsu saw its time-to-market reduce by 70 percent, enabling marketers to self-serve.

While Red Hat started achieving in minutes what previously took days. Adobe Creative Cloud and Adobe Express integration streamlines the design process at Red Hat, giving creative teams greater bandwidth to design new ways to engage customers.

Brand experience agency Owen Jones saw a 40% savings in content versioning time when clients could make changes themselves using Adobe Express.

Content creation – powered by artificial intelligence. Designed with business security in mind

Adobe Express features powered by Firefly’s generative AI models are designed to be enterprise-safe, so enterprises can safely deploy the application at scale. Firefly’s advanced solutions such as text-to-image, text-to-template, text effects, generative fill and other features such as automatic translation are deeply integrated with Adobe Express workflows, enabling marketers to deliver campaigns faster, instantly generating, translating and customizing ready-made to produce resources and create endless variations with just a few clicks on a larger scale and at lower costs.

Adobe offers enterprise customers IP identification for images generated with Firefly, giving brands additional confidence. To provide transparency into the use of generative AI in the creative process, content testimonials are automatically included in digital content created or edited with Firefly in Adobe Express, providing a digital nutrition label that builds trust with audiences.

Branded content for everyone in the enterprise

New developments in Adobe Express for enterprise enable everyone to stay on-brand. With template locking and style control, brand stewards can share approved content with others for reuse, localization, or last-minute changes. Adobe Express, Photoshop and Illustrator interoperability connects your creative and marketing workflows, keeping your branded assets always up-to-date. Starting today, leaders can also use Firefly template controls and custom models to control access to assets and templates, as well as lock down important brand elements.

Adobe is also working with Microsoft to develop the Adobe Express extension for Microsoft Copilot that will enable new levels of creativity and productivity for employees.