close
close

BRIX Holdings finalizes acquisition of Clean Juice

Posted on by darion

The Clean Juice menu offers a wide range of cold-pressed, fresh and bottled juices. Source: BRIX Holdings via PRNewswire.

BRIX Holdings, an American multi-brand restaurant portfolio company, has completed the acquisition of Clean Juice, an organic juice bar franchise.

This strategic move expands the BRIX portfolio to eight brands in 325 locations.

Financial details of the transaction were not disclosed.

In April 2024, BRIX reached an agreement to acquire all of Clean Juice’s assets, adding to its growing network of 75 locations with another dozen in development.

BRIX Chief Experience Officer Roberto DeAngelis said: “We already have a roadmap in place and will begin implementing new initiatives in the coming weeks.

“We have a dedicated and enthusiastic group of franchisees eager to bring this brand to life, as well as significant expansion plans that will fuel our future growth.”

Access the most comprehensive company profiles on the market, powered by GlobalData. Save hours of research. Gain a competitive advantage.

Company Profile – free sample

You will receive a download email shortly

We are sure of the exceptional quality of our company profiles. However, we want you to make the most beneficial decision for your business, which is why we offer a free sample, which you can download by submitting the form below

By GlobalData







Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information about your rights in relation to your personal data and how you can unsubscribe from future subscriptions marketing messages. Our services are intended for corporate subscribers and you warrant that the email address you submit is your corporate email address.

Founded in 2016 by Landon and Kat Eckles, Clean Juice offers a healthy menu including cold-pressed juices, smoothies, wraps, sandwiches, açaí bowls, toasts and salads.

Upon completion of the acquisition, Clean Juice’s franchise and field support operations will be relocated to BRIX’s headquarters in Addison, Texas.

Clean Juice’s core group of employees will join BRIX, taking on roles in field operations, supply chain and technology.

BRIX plans to open ten new Clean Juice stores by the end of 2024 and another 15-20 by 2025.

The initial focus will be on improving store design and operations and redesigning the menu and supply chain to better deliver certified organic juices and farm-to-table meals across the country.

BRIX also intends to expand the footprint of Clean Juice’s certified organic bottled juices, focusing on expansion into additional retail outlets, including grocery and convenience stores.

BRIX CEO Sherif Mityas said: “The entire BRIX organization is delighted to have completed the acquisition of Clean Juice.

“This is the next step in our growth strategy as we continue to build a world-class franchisor portfolio organization.

“We now have a strong core shared services and franchise support system, supported by our majority investment group, which allows us to aggressively pursue additional brand acquisitions in the future.”