Future Disc Top: Enhancing the e-commerce experience in the cosmetics and personal care market

At Aptar Closures, consumer convenience, product safety and sustainable development stand behind every innovation we introduce. We stay ahead of market trends to anticipate needs and work with brands to deliver packaging solutions that meet new demands and deliver value.

In the cosmetics and personal care segment, one of the biggest concerns for brands is the safe delivery of products of various sizes and viscosities, such as hair care products and lotions, to online customers. Ensuring a smooth and pleasant user experience is paramount, which includes ensuring that the packaging reaches the buyer intact, without contents leaking during transit. These challenges are not new, but the rapid growth of e-commerce and omnichannel shopping over the past decade has highlighted new aspects that need to be taken into account.

According to McKinsey & Company Fashion condition: beauty The report shows that in 2024, the global cosmetics market will reach revenues of $491 billion. By 2027, this number is likely to exceed $580 billion, an increase of 6% annually. The percentage of these sales made through e-commerce channels is forecast to increase from 23% in 2024 to 26% in 2027. Other market analysts predict that in 2027 it will be an even higher percentage – up to 30%.

When shipping bulk shipments from packer to retailer in a traditional supply chain, the primary packaging is securely delivered on a pallet or box, then separated and individually shelved at the final retail outlet. Because they are professionally packed and shipped together, the risk of damage and spills is minimized. However, when we look at e-commerce sales taking place through different websites and social media platforms, each using a different shipping and delivery method, the picture is completely different. The product now must make a perilous journey from retailer to consumer, with up to nine times as many touchpoints as the traditional drop-shipping model, and must contend with a rugged supply chain that is often absent from packaging. Built to last.

This is where Aptar Closures’ e-commerce portfolio and expertise brings value. One example is our latest Disc Top closure, a fully recyclable* e-commerce suitable closure for cosmetic and personal care applications. Designed specifically to withstand the rigors of e-commerce travel, the Future Disc Top features an innovative locking/unlocking ring to firmly secure contents during transit. The closure is compliant with Amazon ISTA-6**, a certification developed by Amazon in partnership with the International Secure Transportation Association, which means it has undergone a very rigorous testing protocol to ensure it can withstand the challenges of e-commerce shipping.

The sturdy locking/unlocking ring can be easily and easily twisted when opening and closing the bottle, and will remain securely locked during transportation and carrying. This gives both sellers and buyers confidence that the packaging will arrive intact. Such a special feature is also very useful when traveling or traveling.

Finally, let’s not forget that Future Disc Top in combination with a PE or PET bottle is fully recyclable. The mono-material composition will delight brand owners and consumers who strive to minimize their environmental impact through sustainable packaging solutions.

Find out more about Future Disc-Top or contact us.

*The Future Disc Top is made of a single material and is fully recyclable when combined with a PE or PET bottle.

**Compliant with Ista-6 Overbox tests. Test results may vary depending on container shape, size and