Experian’s enhanced Ascend™ technology platform transforms software for credit, fraud and analytics

First-of-its-kind platform now integrates Experian’s market-leading data, generative artificial intelligence and cutting-edge solutions machine learning solutions into one unified interface

COSTA MESA, Calif.–(BUSINESS WIRE)–As businesses around the world grapple with the accelerated pace of change and look for ways to optimize their operations, Experian^® ushers in a new era of simplification, scalability and automation by debuting new enhancements to its Cloudbased on the Experian Ascend Technology Platform™. Today, Experian’s award-winning platform combines analytics, credit decision-making and fraud software tools in a single interface, simplifying the implementation of analytical models and enabling companies to optimize their practices more frequently, achieving greater efficiency with less time and money.

Experian’s improvements were presented to more than 500 business leaders at the annual Vision conference in Scottsdale, Arizona, and represent a significant step in improving enterprise software solutions.

Why is it important:

The world’s largest technology companies have set the standard for seamless user experience and integration of software components single sign-ondata portability and advanced no-code or low-code functionality.
Historically, this type of synchronized experience has been unattainable for many enterprises, especially those in the financial services sector.
Typically, organizations purchase software solutions from many different vendors, use a variety of tools and applications in different cloud environments, and go through rigorous and time-consuming processes to bring everything together.
This piecemeal approach unnecessarily lengthens timescales, raises security concerns and creates operational challenges. This also increases costs and the likelihood of errors downtime because such setups are only as strong as their weakest link, which causes constant problems if any single component fails.

““IT services companies are increasingly delivering their software portfolios as pre-integrated platforms that deliver scale, performance and productivity,” said Raymond Pucci, IDC’s research director, Worldwide Lending Digital Strategies. “For lenders, enterprise architectures like Experian’s Ascend technology platform can enable faster lending decisions, higher loan quality and better risk management, expanding customer relationships and accelerating business growth.

The Experian platform updates represent a significant milestone – driven by Experian’s significant investment in innovation over the past eight years as part of its modern cloud transformation.

“Our mission is to build world-class software and support organizations around the world as they pursue more sophisticated fraud prevention, marketing and credit strategies,” said Alex Lintner, CEO of Experian Software Solutions. “The evolution of our platform reaffirms our commitment to innovate and enable businesses to thrive. Its capabilities are unmatched and represent a significant leap forward in lending technology, democratizing access to data in a regulatory-compliant manner while enabling lenders of all sizes to seamlessly and confidently verify the identity of their customers, help expand equitable access to credit, and offer incredible user and customer experiences. “

Experian’s global scalability

The Experian platform is now available in regions including North America, Brazil and the United Kingdom. The enhanced platform is used by over 1,500 customers worldwide, processing 14 million credit reports daily and billions of credit and fraud transactions annually. In North America alone, over 8,000 registered users from 80 customers access over 12 petabytes of data per week for analytics.

A simplified and scalable approach

The enhanced Experian Ascend technology platform significantly reduces installation time and offers streamlined access to many of Experian’s award-winning integrated solutions and tools through single sign-on and management via a user-friendly dashboard.

The platform uses generative artificial intelligence and makes it easier for customers from organizations of all sizes and experience levels to switch between applications, automate processes, modernize operations and increase efficiency. Additionally, existing customers using Experian solutions today can now easily add new capabilities through the platform to improve business performance.

For example, Lendr, a specialized fintech company offering modern financial solutions for small businesses, leverages the power of the platform to increase competitiveness and make informed decisions.

“Using the Experian Ascend technology platform has significantly increased our agility and competitive advantage, enabling us to make more informed, data-driven lending decisions while significantly reducing time to market,” noted Daniel DeMeo, CEO of Lendr. “The Experian platform helps provide the scalability we need to be agile, compete effectively and reduce waste, which ultimately helps us double our business over the past year.”

Additional key features and benefits of the platform include:

Analytics and model development: Customers can easily access and leverage Experian’s proprietary credit attributes and enhanced data with powerful analytics tools that enable insights and easy-to-explain models.
Quick model implementation: Build, test, and deploy models from a single interface in days, not months, streamlining processes and improving customer experiences.
Automated decision making and risk mitigation: Enables safe, automated decision-making and risk mitigation across the entire customer lifecycle, ensuring efficient operations and improved outcomes.
Fraud and ID verification: The Experian platform stops fraudsters faster and improves the consumer experience with a suite of software services that leverage advanced AI analytics and comprehensive data assets across digital identity, device intelligence, behavioral analytics and credit analytics. It provides unmatched identity verification and fraud risk detection to enable businesses to increase revenues through seamless consumer experiences and reduce exposure to fraud losses.
Expertise through managed services: While the platform offers automation and low-code functionality, customers can also access Experian’s expertise and talent through managed services, democratizing advanced analytics techniques for lenders regardless of their analytics resources and experience.
Continuous monitoring and feedback: Receive continuous monitoring and feedback to adapt strategies in real time and stay ahead of changing challenges.
Unrivaled security: The platform is strengthened with encryption, robust access controls and proactive threat detection – while maintaining a high level of security availability and enterprise-class performance.

More information about the Experian platform can be found at https://www.experian.com/business/products/ascend.

About Experian

Experian is a global data and technology company, providing opportunities to people and businesses around the world. We help redefine lending practices, discover and prevent fraud, simplify healthcare, deliver digital marketing solutions and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also help millions of people achieve their financial goals and help them save time and money.

We operate in many markets, from financial services to healthcare, automotive, agricultural finance, insurance and many other industry segments.

We invest in talented people and advanced new technologies to unleash the power of data and drive innovation. As a FTSE 100 company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people in 32 countries. Our company headquarters is located in Dublin, Ireland. Find out more at experianplc.com.

Communication

Amanda Garofalo

Experian Public Relations

1 714 460 3739

[email protected]