Topsort brings a breakthrough low-code retail media system to market

Topsort, a technology company specializing in artificial intelligence and machine learning, has unveiled a pioneering low-code retail media integration system. This new solution will transform the retail media landscape, making it much easier for marketplaces to integrate advanced retail media infrastructure with minimal technical effort.

The low-code system, introduced by the San Francisco-based company, allows companies to integrate retail media functionality in about an hour. Traditionally, this process required three to six months of intensive work and significant technical resources. This remarkable reduction in the time and effort required for integration represents a major shift in the industry.

Core components of Topsort’s retail media infrastructure include an AI automated bidding algorithm for integration with auctions, self-service and administration platforms for tracking key metrics such as clicks and impressions, and real-time reporting dashboards for instant access to campaign data. Together, these features enhance the seller’s ability to gain insight and deliver high return on ad spend (ROAS).

An important feature of Topsort’s offer is a highly flexible proxy solution. This proxy server acts as an intermediary between marketplace search or filtering results and the originating server, seamlessly incorporating relevant auction data without compromising performance. This innovative approach ensures compatibility with various technology stacks, facilitating easy integration across platforms.

Francisco Larrain, CTO and co-founder of Topsort, highlighted the challenges businesses face with long and expensive integration processes. “We always hear that among the retailers and marketplaces we talk to, retail media is a ‘not if, but when’ priority,” Larrain said. He noted that high startup costs and heavy resource requirements often discourage companies, especially in the early stages of their retail media ventures.

Larrain highlighted the benefits of the new integration system: “Thanks to our low-code library integration and patented technology such as proxy, we are able to offer easy integration with retail media that is very easy to test and go live in just a few minutes. By breaking down barriers to entry and supporting ambitious companies with limited technical resources, this rapid solution has the potential to accelerate the retail media wave, and we couldn’t be more excited to introduce it to both new and existing customers.

The solution aims to democratize access to advanced retail media capabilities, enabling companies of all sizes to quickly deploy and scale their retail media offerings. Reducing integration time and costs is expected to prevent disruption to day-to-day operations, providing a smoother transition for companies embarking on their retail media journey.

Topsort’s innovative solution is highly relevant in today’s changing digital advertising landscape, where traditional methods are being phased out in favor of cookieless, bidless and keywordless advertising models. Offering a robust and flexible platform, Topsort aims to support the growth and success of retailers and marketplaces around the world. The company’s customer base includes well-known brands such as Poshmark, Unilever, Coca-Cola and L’Oreal, underscoring the widespread trust in its technological innovations.