Walmart Realm leverages Emperia technology for industry’s first influencer-led virtual stores in immersive worlds – Retail Technology Innovation Hub

Walmart Realm has launched, billed as a first-of-its-kind immersive shopping marketplace featuring virtual stores run by influencers.

This leverages Emperia’s technology and gamifies the shopping journey, transporting customers to a fantasy land where they can interact with products and play nostalgic games online.

In a post on LinkedIn, Justin Breton, director of brand experience and strategic partnerships, said: “Introducing Walmart Realm, the first-ever immersive retail experience curated by creators and inspired by social trends. Trust me when I say… You’ve never experienced online shopping like this before.”

“Walmart Realm leverages the limitless possibilities of virtual technologies to create wonderful shopping experiences that inspire our customers. In other words, it is not just a replica of a store or facility.”

“We continue to shorten the gap between inspiration and commerce by highlighting the best fashion, beauty and home products selected by our creator partners in each virtual store.”