Federal initiative introduces cybersecurity labels for smart devices ahead of holiday shopping season: Tech: Tech Times

A recent initiative aims to help consumers choose smart devices that are less vulnerable to cyber threats.

These efforts reflect growing consumer concerns about the security of Internet-connected devices such as smart home appliances, wearable gadgets and other Internet-enabled products.

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Increasing consumer awareness, protection

Federal authorities on Wednesday revealed a significant achievement in introducing cybersecurity labels for smart devices. This initiative is a proactive step towards increasing consumer awareness and protection of connected technologies.

The Associated Press reported that by providing clear and standardized cybersecurity labels, consumers can now make more informed decisions when purchasing smart devices, especially as the holiday shopping season approaches.

The move underscores the government’s commitment to address cybersecurity concerns in the rapidly growing market for smart home appliances, wearable gadgets and other internet-connected products.

As cyber threats continue to evolve, these types of initiatives are critical to protecting consumers from potential vulnerabilities and ensuring the security of their digital ecosystems.

Nicholas Leiserson, deputy national director for cyber policy and programs, expressed optimism about the timeline for deploying trustmarked devices.

On Wednesday, during a panel on cybersecurity at the McCrary Institute at Auburn University in Washington, Leiserson indicated that consumers can expect to see these marked devices ahead of the holiday season.

In addition to the Cyber Trust labels, QR codes will be included, allowing consumers to scan for comprehensive security details about their devices.

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Authorities noted similarities between the Cyber Trust labels and the Energy Star program, known for rating appliances for energy efficiency. The aim is to empower consumers while encouraging manufacturers to strengthen cybersecurity measures.

Industry participants include Amazon, Best Buy, Google, LG Electronics USA, Logitech and Samsung. The emergence of smart devices comes as cybercrime escalates, where a single vulnerable device can provide cyber intruders with a dangerous entry point into a home network.

Launch of cyber trust labels

The White House introduced “Cyber Trust” labels last year, and the Federal Communications Commission (FCC) finalized details in March.

This recent development paves the way for the imminent introduction of these labels, which are expected to appear on products in the coming months.

In a briefing ahead of the official announcement, Deputy National Security Advisor Anne Neuberger told reporters that the initiative would enable Americans to recognize Internet- and Bluetooth-connected devices, prioritizing cybersecurity.

Jessica Rosenworcel, FCC chairwoman, stressed that the mark would provide “peace of mind” for consumers and provide benefits to manufacturers.

To receive the label, products must meet criteria established by the National Institute of Standards and Technology.

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