Noon becomes the official e-commerce partner of Al-Ittihad FC

Noon has partnered with Al-Ittihad FC and become its official e-commerce partner.

Noon’s partnership with Al-Ittihad, one of the oldest football clubs in the Kingdom, is expected to further strengthen the brand’s foundations in the region where it was born.

The major partnership agreement between Al-Ittihad FC and Noon was first signed in 2018, making the digital market the main sponsor of the football club.

The Middle East e-commerce platform is also a commercial partner of Jeddah-based Al-Ahli Football Club.

Through the partnership, fans of the Saudi Pro League club can gain access to official kits and equipment featuring the Al-Ahli logo and trademarks, designed and manufactured by Noon.

Ron Gourlay, the club’s chief executive, said the partnership with Noon is an important step as part of the club’s commercial strategy to diversify its product and service portfolio.

Ahmed Gadouri, CEO of Noon in Saudi Arabia, said at the time: “Our goal is to engage and build strong relationships with football fans, which will ultimately improve the user experience on Noon.

“As a company, we are committed to improving the shopping experience and supporting local communities.”