Matrade is targeting export sales of over RM400 million this year under the eTRADE 2.0 program

KUALA LUMPUR: The Malaysian External Trade Development Company (Matrade) is targeting export sales of over RM400 million this year under its eTRADE 2.0 program.

Matrade’s digital commerce section (eTRADE) program unit manager Nor Azman Adam said a total of 3,355 micro, small and medium enterprises benefited from the program last year and generated RM376.3 million in realized actual export sales.

“We aim to exceed this number this year with real export sales of over RM400 million,” he said. SunBiz on the sidelines of the soft launch of Trade42, a business-to-business (B2B) e-marketplace platform designed to connect SMEs across the Asian market.

The platform was acquired from Minebizs.com and renamed Trade42.

Nor Azman did not say that the eTRADE 2.0 Program is an extension of the eTRADE Program under the 11th Malaysia Plan and continues to support both new and existing SMEs in their export activities through digital marketing, training and implementation incentives new employees.

“Regardless of whether you are a micro, small or medium-sized enterprise, we invite you to join our eTRADE program within Matrade. This program aims to help our SMEs. If you are using any e-commerce platform like Alibaba.com, Daganghalal.com, eBay, Amazon or many others and promoting your products in the overseas market, we are here to help you,” he added.

Matrade provides a total incentive of RM25,000 under the eTrade program, which includes RM5,000 for implementing any cross-border e-commerce platform and RM20,000 for undertaking any digital marketing activities and/or participating in an e-commerce training program.

It is a newly launched B2B e-marketplace platform for SMEs across the Asian market, acquired from Minebizs.com and renamed Trade42.

“These markets, located within a two-hour flight radius of each other, offer the benefits of nearshoring, symbolized in Trade42 by the number “42,” representing this vision,” Matrade said.

Leveraging the Regional Comprehensive Economic Partnership (RCEP), Trade42 is focusing on the Asian markets covered by RCEP – Malaysia, Thailand, Vietnam and Cambodia.

Trade42 said it is increasing the adoption of e-commerce in Malaysia and across the Asian region by leveraging the opportunities presented by RCEP.

“The platform provides companies with the necessary tools and resources to navigate the market and achieve success. It also aims to connect local businesses with the Asia-Pacific ecosystem, enabling entry and expansion into new markets,” he added.