Wella signs deal with Front Row Group to oversee Amazon’s media management services

NEW YORK, May 23, 2024 /PRNewswire/ — Front Row Group, a partner of leading brands in accelerating their e-commerce growth on a global scale, has been selected by Wella for Amazon Media Management for six of the company’s leading brands, including Wella Professionals, Wella Color Charm, OPI, Clairol, Clairol Professional, Nioxin and Sebastian.

Front Row will partner with Wella and its brands to power their daily growth on Amazon using their proprietary Catapult technology. Catapult optimizes e-commerce strategy and sales by providing detailed analysis of marketing campaign performance across all channels, highlighting keyword performance, SOV versus competitors, consumer purchasing trends and more, all with the ability to adjust strategies in real-time to improve budget allocation to increase efficiency.

First-tier CEO Yuri Boykov said: “By leveraging this technology, we will unlock new opportunities for Wella and its brands, strengthening their presence in the digital marketplace. Together we are ready to achieve extraordinary success.”

Wella is expanding its services to include the Front Row Group, having previously engaged the agency in creative campaigns.

“We are excited to expand our partnership with Front Row Brands to ensure brands continue to grow sustainably on Amazon,” he said Wella North America Head of Marketing Lori Pantell. “Front Row has been a great partner so far and we look forward to working together.”

About the first row

Front Row Marketing Group builds strategies that elevate brands, focusing primarily on Amazon acceleration, e-commerce management, influencer marketing and social commerce. Leveraging a suite of capabilities and our proprietary Catapult technology, Front Row designs, promotes, distributes and accelerates brands on a global scale. With offices in New York; San Diego; Hamburg, Germany; AND Bratislava, SlovakiaFront Row consists of over 400 e-commerce professionals who drive the growth of over 250 clients.

Contact: Front row at (email protected)

SOURCE Front row