A BMW art car designed by Julie Mehretu was presented

The BMW Art Car project, an initiative started in 1975, became a platform for famous artists to showcase their creativity in creating high-performance vehicles. The latest addition to this iconic series is BMW Art Car by Julie Mehretu, a masterpiece that seamlessly combines contemporary art with innovative motorsport technology. This unique collaboration between the New York artist and BMW resulted in a dynamic, performative work of art that pushes the boundaries of both fields.

Julie Mehretu’s vision: from canvas to race track

Julie Mehretu, known for her large-scale, layered paintings, has brought her signature style to the BMW M Hybrid V8 race car. Drawing inspiration from her monumental work “Everywhen”, Mehretu used digitally altered photos and 3D mapping create a three-dimensional representation of your art on the surface of your vehicle. The result is a striking visual composition with neon-colored veils and black markings that seem to dance across the car’s sleek contours.

What makes this BMW art car stand out is its performative nature. Unlike traditional art installations, Mehretu’s work was designed with racing in mind, showcasing the power and speed of the BMW M Hybrid V8. To achieve this, the artist worked closely with BMW’s motorsport teams and engineers, ensuring that her artistic vision could be realized without compromising the car’s performance.

BMW M Hybrid V8: a testament to engineering excellence

The BMW M Hybrid V8, the entry-level model of Julie Mehretu’s Art Car, is a marvel of automotive engineering. Powered by: 4.0 liter V8 engine assisted by an electric motor, this hybrid electric powertrain delivers approximately 640 horsepower. The car’s impressive performance combined with its unique artistic design make it a true standout in the world of motorsports.

Although Julie Mehretu’s BMW Art Car is a one-of-a-kind piece and not available for sale, enthusiasts will have the opportunity to see it in action at various prestigious events. The car will debut at the prestigious fair Concorso d’Eleganza in Villa d’Este before taking up the challenge 24 Hours of Le Mansone of the most grueling endurance races in the world.

The intersection of art and technology

Julie Mehretu’s collaboration with BMW highlights the fascinating intersection of art and technology. Pushing the boundaries of what is possible in both fields, this project shows how creativity and innovation can lead to breakthrough results. BMW Art Car series, featuring artists such as: Alexander Calder, Andy Warhol and Jeff Koonsis a testament to the enduring power of this interdisciplinary approach.

In addition to the Art Car project, BMW’s commitment to supporting art includes initiatives such as Pan-African Translocal Media Workshop, which aim to support emerging talents and promote cultural exchange. These efforts underscore the company’s belief in the transformative power of creativity and its role in shaping our understanding of the world around us.

source: BMW

Filed under: Car News, Design News

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