Logie announces strategic partnership with TikTok for social commerce

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NEW YORK, May 22, 2024

“A quadruple win for TikTok, Logie, creators and buyers”

NEW YORK , May 22, 2024 /PRNewswire/ — Logie.ai, an innovative startup that uses artificial intelligence and data analytics to automate partnerships between influential brands, has become an official partner of the TikTok store creator agency. TikTok – the short-form video platform – is currently the dominant force in the US social media and content space. With the platform’s rapidly growing user base of over 150 million monthly active users in the U.S., brands and creators are increasingly choosing the platform to connect with their audiences creatively and interactively. Logie’s partnership with TikTok will equip its brands and influencers with the tools they need to achieve social commerce success.

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By 2025, U.S. social commerce sales will exceed $100 billion. TikTok is one of the key social media giants that is helping to move the needle thanks to growing adoption from Gen Z and spending by current users. The short video giant is now the official new home for viral marketing campaigns. Hashtag challenges like #TikTokMadeMeBuyIt exemplify the platform’s ability to turn product discovery into immediate purchasing decisions. As millions of brands turn to TikTok to connect with potential customers, more and more influencers have the opportunity to create demand and earn a living off the platform.

This latest development is not Logie’s first. Last year, the social commerce leader was selected as an Amazon Ads Verified Partner and member of the Nvidia Inception Accelerator for Startups. Logie has also showcased its breakthrough AI-powered influencer marketing technology at national conferences, including the National Retail Federation’s Retail Big Show at the Javits Center.

“This strategic partnership will provide our social commerce influencers and brands with unparalleled tools and resources to thrive in the TikTok store environment. Our team can make further progress with TikTok platform features, open opportunities, seller support tools, and creator management tools. Right now, Logie has started onboarding dozens of internal creators to the program. We can’t wait to unlock the full potential of TikTok Shops for our community and then open up to influencers beyond Logie,” said Tanya Breus, Logie’s director of business development.

About Logie.ai

Logie connects e-commerce brands with superior influencer matches through innovative technology and data analytics, maximizing marketing ROI. Meanwhile, creators gain access to ideal brand partnerships and AI-powered tools that help them achieve success.

Logie is creating practical AI technology that will improve social commerce

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