Rebecca DeNiro looks forward to joining the Norcros board in July

Bathroom supplier Norcros has appointed former Dyson managing director Rebecca DeNiro as an independent non-executive director. The appointment will take place from July 1, 2024.

He is currently a non-executive director of several leading consumer and leisure brands, including Manchester-based outdoor brand Regatta Ltd, Ribble Cycles Ltd, leading UK shoe brand Clarks and vegetable box supplier Riverford Organic Farmers.

Previously, she was CEO and Board Director of Pure Electric and Managing Director for the UK and Ireland at Dyson Limited.

At Dyson, an international manufacturer of technology-based consumer products, she led teams for 10 years. As managing director for the UK and Ireland, she was widely credited with spearheading transformational growth as the company entered new markets for Dyson in the beauty and cleansing categories.

Her unconventional hair care launch strategy gained Dyson 60 points of value share in just six weeks.

Steve Good, Chairman of the Board of Norcros plc, commented: “I welcome Rebecca DeNiro as a Non-Executive Director of Norcros plc. She was appointed following an extensive and thorough recruitment process due to her proven business leadership credentials and wide range of highly relevant experience.

Rebecca DeNiro said of her appointment to Norcros that the business “truly stands out with its design-led product portfolio and proven ability to leverage collaboration across the group.”