Generative AI innovations in the Snowflake-Informatica partnership

Snowflake Inc. Partnership and Informatica Inc. has grown stronger over the last decade and is committed to helping its customers expertly manage their data. This partnership has inspired a steady stream of product innovations, with the most recent innovations focusing on artificial intelligence. One recent announcement is the Snowflake Cortex Generative AI roadmap, establishing a roadmap for customers looking to build AI applications on Snowflake’s data cloud.

Snowflake’s Tarik Dwak and Informatica’s Rik Tamm-Daniels talk to theCUBE about innovations in generative artificial intelligence.

“We are focused on delaying data streams. We create data pipelines without code, but we push them downstream,” said Rik Tamm-Daniels (pictured right), group vice president of technology alliances at Informatica. “With this latest innovation, we are dramatically expanding the scope of capabilities and functionality available natively in Snowflake, which Informatica users can simply take advantage of in a very easy way, taking advantage of our user experience, but running that processing natively on the Snowflake platform.”

Tamm-Daniels and Tarik Dwak (left), head of technology alliances at Snowflake, spoke with Rebecca Knight and Rob Strechay of CUBE Research on Informatica World during an exclusive broadcast on theCUBE, SiliconANGLE Media’s live broadcast studio. They discussed how Informatica and Snowflake’s partnership benefits its customers, what innovations are underway, and what the two companies are doing to help manage data in AI. (*Disclosure below.)

Providing peace of mind for Generative AI users

Despite global enthusiasm for harnessing the innovative power of AI, many organizations do not have data fully ready for integration with AI models. According to Dwak, Informatica and Snowflake focus on security, alleviating any concerns about data management.

“From the very beginning, we have focused on management to provide customers with the highest quality data, to know who has access to that data, to understand where it is, and to gain deeper insights into it,” he said. “This has become crucial, very important to what customers are trying to achieve with generational AI. We hope this will allay some of their concerns and accelerate their onboarding into the next generation of AI and the applications they can leverage and implement.”

This partnership not only alleviates customer concerns about security and management, but collaboration between the two has also been proven to increase productivity gains.

“At least today we are seeing an increase in productivity. For example, software engineers and the ability to use autofill code. I think now they’re saying that 30% of what they do in terms of writing code can be automated with things like artificial intelligence gen.” – said Dwak.

Here’s the full video interview as part of SiliconANGLE and theCUBE Research’s coverage of Informatica World:

(*Disclosure: Informatica Inc. and Snowflake Inc. sponsor this CUBE segment. Neither Informatica, Snowflake, nor other sponsors have editorial control over content on CUBE or SiliconANGLE.)

Photo: SilcionANGLE