Pokémon Center online store coming soon to Australia and New Zealand

Pokémon International Company announced that its official e-commerce arm, Pokémon Centerwill soon expand to Australia and New Zealand, offering Trainers in these markets another way to access premium Pokémon merchandise.

Currently available in the US, Canada and the UK, Pokémon Center is the premier online destination for Pokémon products, offering something for Trainers of all types and ages. Offers include the best-selling Pokémon Trading Card Game and items unique to the site such as plush imported from Japan, collectible figurines, clothing and accessories, home decor, kitchenware, outdoor gear, books and more. The popular e-commerce site also offers exclusive products from partners such as Squishmallows and Funko; licensed clothing and accessories from desirable brands such as APC, Bonpoint, Fossil and PUMA; and new seasonal collections released throughout the year.

“Since its first U.S. launch nearly 10 years ago, Pokémon Center has become a fan favorite for Trainers who want to engage with the Pokémon brand and express their fandom in a way that suits their unique interests. We remain committed to providing a diverse range of high-quality Pokémon merchandise to as many Trainers as possible, and following our successful expansion into Canada and the UK, we are continuing that mission by bringing our e-commerce offering to Australia and New Zealand,” said Cindy Ruppenthal, senior director of Pokémon Center and e-commerce at The Pokémon Company International. “We are incredibly grateful to the community for their continued support and love of Pokémon Center, which has allowed us to expand into additional regions and bring the joy of Pokémon to more Trainers around the world.”

In addition to its growing portfolio of products available online, Pokémon Center has delighted fans with a variety of in-person experiences, including in-store events at the International Pokémon Championships – with the next one taking place next month in North America – as well as interactive pop-up installations in London.

Pokémon Center in Australia and New Zealand will begin its programming launch soon, with an official launch in those markets to follow shortly thereafter. Those interested in receiving information about future Pokémon Center updates in these regions can sign up for email newsletters at https://www.pokemoncenter.com/?email_signup=true.