Flipkart’s Shopsy Ropes in Prathyusha Agarwal as CEO

Shopsy, the B2C e-commerce platform launched by Indian e-commerce company Flipkart, owned by Walmart, appoints Prathyusha Agarwal as its new chief executive officer (CEO).

Prathyusha’s appointment comes in line with a company reorganization that will see several long-term executives leave the company

Shopsy, previously led by Adarsh ​​Menon, focuses on the sales vertical of Flipkarts

Flipkart’s social commerce vertical Shopsy has hired former Unilever executive Prathyusha Agarwal as its new CEO, a year after Adarsh ​​Menon resigned from a role to starting your own venture.

An IIT-IIM graduate, Agarwal, an IIT-IIM graduate, joined Unilever in 2001 as a regional sales manager and stepped down as regional brand manager in 2006. She then worked in various capacities across media and marketing sectors including Star India, HDFC, Tata Cliq, Zee, BYJU’S and Zydus Group.

Launched in 2021, Shopsy allows users to share catalogs with potential customers via social media platforms and earn commissions on each sale based on product category and ticket size. Her social commerce model quickly gained popularity, especially among small entrepreneurs and home sellers.

Shopsy was previously led by Flipkart’s senior vice president (SVP) for growth and monetization, Prakash Sikaria, until July 2022. In the same month, Menon, senior vice president (SVP) and head of new businesses at Flipkart, took over the leadership. Menon left the company to start a new venture.

Shopsy has strengthened Flipkart’s supply chain infrastructure and technology capabilities by matching the selection and assortment available on the site Flipkart Grocery store.

According to the company, it has delivered Flipkart groceries in Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna and Pune.

Shopsy competes with companies such as Meesho. While both allow users to resell products through their networks, they differ in terms of product focus, business models, and user experience.

Prathyusha’s appointment comes at a time when Flipkart is undertaking restructuring activities following the departure of several long-term executives. Recently the company appointed Anuj Rathi, CEO of Swiggy, becomes CEO of travel platform Cleartrip.