Global Marketing Automation Business Report 2024-2030

Marketing automation

Dublin, May 24, 2024 (GLOBE NEWSWIRE) — “Marketing Automation – Global Strategic Business Report” added to ResearchAndMarkets.com offering.

The global marketing automation market will reach $9.1 billion by 2030

The global Marketing Automation market estimated at $4.8 billion in 2023 is projected to reach an adjusted size of $9.1 billion by 2030, growing at a CAGR of 8.1% over the analysis period 2023-2030. Cloud Deployment, one of the segments analyzed in the report, is expected to record 8.9% CAGR and reach USD 6.2 billion at the end of the analysis period. It is estimated that the growth in the local implementation segment will amount to 6.6% CAGR over the next 8 years.

As digital marketing becomes mainstream, the importance and necessity of marketing automation technology will continue to grow. Recent market activities highlight significant innovations and the commitment of world-renowned brands to the development of these technologies.

Social media marketing is becoming mainstream, making the adoption of automation technology solutions timely and relevant. Social media marketing automation is growing in popularity due to its efficiency and effectiveness in managing large-scale campaigns. The spectacular growth of e-commerce and mCommerce is further strengthening the business case for marketing automation, and e-commerce providers are increasingly adopting email automation technologies and solutions.

The sheer number of email users around the world makes email marketing an effective strategy for reaching audiences, driving its adoption among marketers. Voice marketing automation (VBMA) is also gaining momentum, particularly with the implementation of cutting-edge interactive voice response (IVR) solutions. Customer service automation is becoming a key step in shaping brand experiences, and automated telemarketing is gaining recognition for its effectiveness.

In the healthcare industry, consumerism is driving demand for IVR, and prescription drug refills via IVR are becoming increasingly important in the competitive pharmaceutical retail market. The role of big data in marketing automation is growing, enabling more personalized and targeted marketing activities. Chatbots and virtual assistants are gaining popularity for efficient customer service and engagement. Additionally, machine learning and AI-powered platforms are increasingly being used to personalize customer experiences, further increasing the effectiveness of marketing automation strategies.

The story continues

The US market is estimated at $1.4 billion, while China is forecast to grow at 9.8% CAGR

The Marketing Automation market in the US is estimated to be worth $1.4 billion by 2023. China, the world’s second largest economy, is expected to reach a projected market size of $1.4 billion by 2030, with a CAGR of level of 9.8% compared to the previous year. analysis period 2023–2030. Other noteworthy geographic markets include Japan and Canada, which are forecast to grow 6.8% and 7.1%, respectively, from 2023 to 2030. In Europe, Germany is forecast to grow at approximately 7.7% CAGR.

Key Features:

MARKET OVERVIEW

• Marketing Automation – Global Key Competitors Market Share Percentage in 2023 (E)

• The development of digital advertising is the basis for the development of marketing automation strategies

• As Digital Marketing Goes Mainstream, Marketing Automation Technologies Will Become More Important and Necessary: ​​Global Opportunity for Advertising and Digital Marketing (Billions of US Dollars) for 2020, 2022, 2024 and 2026

• Marketing Automation – definition, scope, benefits and importance

• Recent market activity

• Innovations

• Global brands

• Competitive market presence – strong/active/niche/trivial for global players in 2023 (E)

MARKET TRENDS AND FACTORS

• As social media marketing becomes mainstream, now is the time to adopt automation technology solutions

• Here’s why social media marketing automation is gaining popularity

• The spectacular growth in e-commerce and mCommerce strengthens the business case for marketing automation

• The pandemic is accelerating the development of e-commerce

• E-commerce providers are increasingly adopting email automation technologies and solutions

• The sheer number of email users makes email marketing an effective marketing strategy

• Voice-Based Marketing Automation (VBMA) is gaining momentum with cutting-edge IVR solutions

• Customer service automation is the first step towards shaping brand experiences

• Automated telemarketing is gaining ground

• Consumerism in healthcare is driving the demand for IVR in the healthcare industry

• Prescription drug refills with IVR are gaining importance in the competitive pharmaceutical retail market

• The role of Big Data in marketing automation is growing

• Chatbots or virtual assistants are rising above the horizon

• Platforms powered by machine learning and artificial intelligence to personalize customer experiences

• Cloud-based marketing automation will become more important as companies increasingly reach customers through digital channels

• The increasing emphasis on the Mobile First approach creates enormous opportunities for mobile marketing automation

• Global B2C e-commerce market reset and growth trajectory forecast from 2019 to 2025

• Global B2C e-commerce sales in trillions of dollars in 2017, 2019, 2021 and 2023

Focus on selected players(252 total featured)

• Adobe Inc.

• Acquia, Inc.

• Act-On Software, Inc.

• Acidaes Solutions Pvt. z o. o. – CRMnext

• Active Campaign, Inc.

• Apsis International AB

• Appier Inc.

• Aprimo limited liability company

• Alterian Software Holdings LLC,

• Agile CRM Inc.

• Work!

• Active trail limited liability company

• Active DEMAND

• 366 degrees

• Apiphone

More information about this report can be found at https://www.researchandmarkets.com/r/9ulkor

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source of international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, leading companies, new products and the latest trends.

Attachment

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900