Forecasts for set-top boxes, connected audio, tablets/smartphones and mobile broadband

DALLAS, Texas–(Marketwired – Mar 31, 2016) – Parks Associates today announced the release of four new NUMBERS™ products, including NUMBERS™ tablets and smartphones, NUMBERS™ set-top boxes and data gateways, NUMBERS™ audio/music devices and Mobile Internet NUMBERS™ broadband. Updated annually, these forecasts are part of the research firm’s consumer forecasting service, which covers key smart home and entertainment product categories for connected consumers and provides insight into the development of devices and services, including smartphones, tablets, set-top boxes, audio devices and mobile broadband services.

“Forecasts are an important tool for product managers to predict future demand and changes in consumer spending,” said Stuart Sikes, president of Parks Associates. “For example, our company Audio NUMBERS™ estimates that unit sales of connected audio devices in the United States will reach nearly 100 million by 2020. “All manufacturers of headphones, soundbars, speakers and multi-room audio systems are working to integrate wireless connectivity into their existing product lines to meet the growing demand for smart options in audio devices.”

NUMBERS™ provides global forecasts as well as forecasts for countries including the United States, Canada, Belgium, France, Germany, Japan, South Korea and the United Kingdom, as well as for regions including North America, Western Europe, Africa, Asia and Pacific, and Latin America. Categories and indicators forecast for individual years until 2020 include:

NUMBERS™ tablet and smartphone

• Average consumer spending

• Purchase intention (owner and new purchases)

• Year-on-year growth rate and CAGR

NUMBERS™ decoder and data gateway

Audio/Music™ NUMBERS

• Number of subscribers to music services

• Household penetration, year-over-year growth rate and five-year CAGR

• Total consumer spending on music subscriptions

NUMBERS™ Mobile Broadband Internet

• Number of mobile subscriptions (2G, 3G, 4G LTE)

• Smartphones per population

• New net growth rate, year-over-year growth rate and CAGR

“Trends in device adoption, consumer spending and revenue are reverberating throughout the connected home ecosystem,” said Jennifer Kent, director of quality research and product development at Parks Associates. “Our set-top box forecasts take into account many factors, including household and pay TV adoption, changes in consumer video consumption and long-term supplier strategies, to create a comprehensive picture of this market now and in the future. Similarly, NUMBERS™ mobile broadband takes into account the adoption of smartphones and tablets along with mobile consumer activity to determine the course of this market. This comprehensive approach makes NUMBERS™ invaluable to product and service planners, developers, and strategists in the connected home and consumer IoT space.”

Parks Associates bases its forecasts on basic numbers with details based on the type of product or service. NUMBERS™ also includes an explanation of forecast methodology, historical data and five-year forecasts for the United States, other countries, regions and the rest of the world. More information about this program and its results can be found at www.parksassociates.com/numbers. For more information about Parks Associates NUMBERS™ or to speak with an analyst, contact Holly Sprague at [email protected] or 720-987-6614.

Information about Parks Associates companies
Parks Associates is an internationally recognized market research and consulting firm specializing in new consumer technology products and services. Founded in 1986, Parks Associates creates research capital for Fortune 500 companies to small startups through market reports, fundamental research, consumer research, custom research, workshops, executive conferences and annual service subscriptions.

The company’s specializations include digital media and platforms, entertainment and gaming, home networking, Internet and TV services, digital health, mobile applications and services, support services, consumer applications, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ conference series, the Connected Health Summit: Engaging Consumers, and the Smart Energy Summit: Engaging Consumers. http://www.parksassociates.com

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