Semrush shares soar after Backlinko acquisition

Author: Sam Boughedda

Investing.com – Shares of Semrush Holdings Inc (NYSE:SEMR), an online visibility management company, rallied 5% on Thursday after announcing Wednesday night that it was acquiring search optimization company Backlinko.

While no financial details were provided, the SEO training platform deal means Semrush will increase its monthly traffic by 500,000.

Backlinko was founded in 2012 and provides useful content and video marketing, link building, social media and SEO training. Semrush, which provides tools for managing website visibility on the Internet, said the acquisition of Backlinko is part of its goal of creating an online, self-service training platform.

Andrew Warden, chief marketing officer at Semrush, said Backlinko founder Brian Dean “is considered one of the world’s top digital marketers.”

“We are excited to bring him and his team to the Semrush family. Together with our own Semrush Academy, we now offer one of the most robust digital marketing and SEO training resources on the Internet,” added Warden.

Semrush shares soar after Backlinko acquisition

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