Times Network acquires Digit.in – ‘Expanding reach in technology and gaming sectors…strengthening digital publishing portfolio’

Updated May 27, 2024 | 12:01 EST

“Times Network Continues to Invest in Digital Publishing.”

The addition of Digit to Times Network’s growing digital portfolio strengthens its position in the technology domain.

Increasing your presence in technology AND gambling society Times Networkthe most important broadcast in India and digital, acquired Digit.in from 9.9 Group. The addition of Digit to Times Network’s growing digital portfolio strengthens its position in the technology domain.

Indium Capital was the sole investment banking advisor in this respect acquisition.

“The acquisition includes Digit’s printing and digital businesses. This strategic move signifies the Times Network’s commitment to strengthening its position digital publications portfolio and expands its reach in the technology and gaming sectors,” we read in the official statement.

“Times Network Continues to Invest in Digital Publishing Business”

“This acquisition is part of Times Network’s continued investment in its digital publishing business, which already reaches more than 110 million monthly active users and generates more than 1 billion video views per month. “Times Network, with a monthly reach of over 4 billion across its digital news brands, is the fastest growing multimedia news network in the country, delivering credible, accurate and decisive news and analysis across general and business categories in English and Hindi,” he added in a statement.

“Times engaged in creating high-value digital communities”

N Subramanian, CEO (New Media & Investments), Times Group, expressed his enthusiasm about the acquisition, stating: “At Times, we are committed to building high-value digital communities that leverage audiences and commerce to deliver unparalleled value. We believe that Digit fits very well into our overall strategy of building a portfolio of digital products intended for diverse audiences. This will help attract new audiences to the network. We are confident that under the aegis of the Times Group, Digit’s legacy and leadership will grow manifold.”

“I’m happy to announce that Digit has found a new home”

Vikas Gupta, Founder and Director, 9.9 Group, echoes this sentiment, saying, “Digit has been India’s technology navigator for 24 years and we are happy to announce that it has found a new home with one of the country’s largest global publishers, Times Network. This marks an exciting new chapter for Digit and we are confident that it will take Digit to even greater heights. Digit’s offering will build on the Times Network’s extensive network, expertise and heritage, which will ultimately benefit our readers and the entire technology community. For over two decades, Digit’s mission has been to provide India with timely and trusted technology information and expert advice to help it navigate the rapidly evolving technology landscape. We are pleased that Digit will continue to thrive and grow and remain a trusted technology navigator in India.”

-Founded in 2001 with the launch of Digit magazine, Digit has dedicated over two decades to helping people choose, buy and use technology to improve their lives.

– Over the years, Digit has successfully expanded its online presence through Digit.in and emerged as one of the leading publishers in the technology space.

-It is also known for its vibrant communities, including Digit Squad, a network of influential tech gamers, and SKOAR College Gaming Club (SCGC), the leading college gaming community.

– Combined, Digit and Digit Squad boast a combined reach of 180 million, highlighting their significant influence in the world of technology.

“Digit’s presence in digital, print and field events, along with its strong technology offering, complements the existing resources of the Times Network. This synergy provides advertisers with a solid platform to connect with tech-savvy audiences,” Times Network said in a statement. Digital Acquisition Network.