Antony Morato develops with e-commerce and music projects

Driven by retail sales (+6% compared to 1% wholesale growth) but especially e-commerce (+18%), Antony Morato closed the first quarter of 2024 with sales of €30.2 million, up 3% compared to the same period last year.

The company explained that the double-digit growth in online sales is a direct result of the company’s commitment to digital innovation and creating high-quality shopping experiences for customers.

At the turn of 2023 and 2024, they launched a project focused on the marketplace channel, which is currently bringing results.

In terms of physical distribution, the company’s 6% retail sales growth was driven by its expansion in Latin America with its fourth single-brand store in Colombia, which opened in Cali in March. Other international projects are in preparation.

The wholesaler, which ended the period with considerable stability, was affected by difficulties in the supply chain, which resulted in the postponement of many deliveries until the second quarter. “These delays only mean a postponement of the results of the channel, which is expected to perform better in the first half of the year,” the company explained.

In the first quarter, the communication initiative The Sound of Unity was launched: a competition dedicated to DJs and producers, which strengthened the brand’s closeness to the world of electronic and club music, collecting over 500 entries in the first three months. Some of these young talents were selected and performed live at Secret Parties organized by Antony Morato in Milan, Madrid and Naples.

The closing of the circle will be an event scheduled at Stazione Leopold in Florence during the next Pitti Uomo. The competition finalists will perform on this occasion, with the support of artistic director Lele Sacchi and ambassador Andrea Oliva.

“The Sound of Unity demonstrates our commitment to connecting with our community in new and meaningful ways, beyond simply selling apparel and hosting unforgettable experiences,” said Lello Caldarelli, CEO Antony Morato.

“The quarterly results confirm our ability to quickly adapt to market needs and constantly offer high-quality products that meet customer expectations,” he added.

READ ALSO:

Shows

Milan Menswear Shows has over 80 events and many new entries

Read more →

Shows

Why the next Pitti will be lemon yellow, rich in vitamins and unfashionable

Read more →

Brands

Candiani and Grassi launch TRC, a modern workwear brand, at the next Pitti Uomo

Read more →

Shows

Plan C will present its first menswear collection at the next Pitti Uomo

Read more →