PhonePe PIN partners with Simpli Namdhari’s in Bengaluru to tap into wider customer base

On Monday, PhonePe’s proprietary Pincode commerce app for home stores announced that it has partnered with Simpli Namdhari’s – India’s only 100% vegetarian, omni-channel retailer – to help reach a larger online customer base. Under the collaboration, a wide range of groceries, fresh fruits and vegetables and other premium FMCG products will be available on the Pincode app for residents of Bengaluru, the company said in a statement.

“Namdhari’s is known for being one of the largest exporters of fresh fruits and vegetables in India, and now its products are also available on Pincode,” said Vivek Lohcheb, CEO of Pincode.

Pincode is working to enable local businesses to thrive as e-commerce booms. “By working with us, merchants can seamlessly digitize their stores because we provide them with all the expertise they need to go online, while leveraging our extensive network to drive online demand,” Lohcheb added. According to him, Pincode has over 2 million registered users and over 1.5 million orders have been processed so far. “In addition to our own e-commerce platform, the Pincode app will help increase online orders for Simpli Namdharis by offering customers our extensive catalog of over 5,000 products spanning fresh fruits and vegetables, staples, dairy, FMCG and more,” said Gurmukh Singh Roopra , CEO of Simpli Namdhari’s.

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Pincode also provides comprehensive support through training, dedicated dashboards and a mobile app for daily operations, so sellers can run their digital stores their way. Its seller offers include free shipping, seasonal incentives and reliable order fulfillment, so sellers can expect a seamless transition to the digital marketplace. –IANS no/