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Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) company, has launched a new campaign showcasing its commitment to meet the dynamic consumer demands with its technologically advanced, energy-efficient and designer range of fans.

Havells has launched its latest range of BLDC+ fans, showcasing innovative features aimed at the aspirations of tech-savvy consumers: Albus, elegantly crafted MDF wooden blades with a reversible design, this fan enhances the ambience in any room with atmospheric lighting and dimming options.

Control is seamless thanks to the versatile RF remote, offering breeze and sleep modes, as well as a timer for ultimate convenience. Stealth Voice revolutionizes your space with India’s first voice-controlled fan – no need for Wi-Fi, internet or smartphone connections. Experience unrivaled silence and efficiency with a distance of 245 cm of airflow while using only 40 W of power.

Crista elevates smart home living with IoT integration, enabling seamless control via the Havells Sync app, Amazon Alexa or Google Assistant, and is complemented by a telescopic canopy with automatic ceiling height adjustment and dust-resistant blades.

Florette offers adaptive comfort with Smartsense mode, which automatically adjusts fan speed in response to room humidity and temperature, ensuring a seamlessly optimized environment. The Elio UL BLDC+ combines minimalist elegance with this sleek fan, consuming only 28W. Available in a variety of colors including Misty Pearl White, Matte Black and Pinewood finishes.

The brand resonates with the idea that whenever a consumer felt the need to experience something new from their fans, they looked to Havells, a brand that has always provided the best experiences in the industry. It celebrates the idea: “As much as you admire us, we look to you (for inspiration).” These fans represent more than just technological excellence; they are a symbol of inspiration, drawing from the very needs and desires of consumers.

The Havells BLDC+ campaign, conceived by Mullen Lowe Lintas, is a montage of everyday moments that beautifully describes a journey, giving a unique character to the storytelling of the product. It brings the “technology and innovation” narrative to life by highlighting the advanced features of Havells fans. The advertising film aims to demonstrate that each innovation represents a step forward in response to changing customer needs, reinforcing Havells’ commitment to excellence and leadership in the fan category.

Speaking of the campaign, Deepak Bansal, Executive Vice President, Havells India, said: “Havells continues to be trusted to maintain a strong position in the fan category through continuous development and focus on innovation. Our new BLDC+ series of fans embodies the culmination of technology and aesthetics, which is the main, evolving, key factor in the consumer purchase. From introducing Smart Sense technology to designing aesthetically perfect fans, Havells has pioneered innovative fan solutions that improve the customer experience.”

Commenting on the campaign, Rohit Kapoor, Vice President, Marcom Brand, Havells India said: “Innovation is the cornerstone of our journey at Havells, driven by a deep understanding and anticipation of our consumers’ needs. Thanks to our continuous efforts, Havells has become the brand of choice for many. Our latest BLDC+ campaign is a testament to our ongoing commitment to telling compelling stories that resonate with our audiences. This highlights how Havells fans have played a key role in meeting the evolving demands of our customers. We believe that this campaign, with its compelling narrative, will not only celebrate our brand’s heritage, but will also further strengthen Havells’ position as a leader in the fan category.”

Speaking of the campaign, Ram Cobain, creative director of Mullen Lintas, said: “Ceiling fans, by their very nature, make us admire them. Our campaign shows that Havells has always admired its consumers and looked for inspiration in their lives. Every fan is more than just a fan; he is an empath, an enabler and a friend. Our film is a series of films with “heart” – technology in the true service of unexpressed human desires, warm, intuitive and beyond utilitarianism.

The brand has partnered with Vikrant Massey, Aditi Rao Hydari and Mamta Mohan Das to promote the range as key digital influencers. The 360-degree campaign is conducted live and promoted in all media – television, internet, influencer marketing, outdoor, BTL and retail visibility. It will be aired during the IPL series on sports stars, GEC main channels, movies, news and regional channels across the country.