The value of the e-commerce market in Oman reaches $2.2 billion

Muscat – As announced on Monday at the inaugural Oman E-Commerce Forum, the value of Oman’s e-commerce sector reached $2.2 billion last year.

The market is divided into five main sectors, with electronics and media having a share of 32.9%. This is followed by food and personal care products accounting for 25%, fashion 22.2%, furniture and household appliances 13.3%, and finally games, hobbies and handicrafts 6.6%.

During the forum, HE Dr. Saleh bin Said Masan, Undersecretary for Trade and Industry at the Ministry of Trade, Industry and Investment Promotion, emphasized the key role of e-commerce in today’s economy. “E-commerce is an essential part of the modern global economy and plays a key role in strengthening economic and cultural relations between nations and achieving sustainable development,” he said.

He highlighted how e-commerce accelerates growth by expanding access to global markets, increasing opportunities for cross-border trade and investment, driving innovation and supporting cultural exchanges through the global flow of products, services and ideas.

Azza bint Ibrahim al Kindi, director of commercial and e-commerce at MTCIT, announced that by the end of 2023, 46% of the initiatives from the National E-Commerce Plan had been implemented.