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David Beckham stars in AliExpress campaign for UEFA EURO 2024™ – company announcement



AliExpress campaign aims to bring UEFA EURO 2024™ action closer to fans through exclusive discounts and rewards


LONDON, May 27, 2024 /PRNewswire/ — In connection with the March news regarding AliExpress has become the first exclusive global e-commerce partner of UEFA EURO 2024™Today, AliExpress, the international online retail marketplace, presents a new campaign David Beckham – ‘Get more with AliExpress‘ at UEFA EURO 2024™.

David Beckham stars in AliExpress's UEFA EURO 2024™ campaign

Click HERE to see “Spend less, gain more” TV campaign released today.

In this campaign, Beckham shows AliExpress consumers how to win prizes, from vouchers worth millions of euros to tickets to UEFA EURO 2024 matches.

During the games from June 14 to July 14, AliExpress will run an innovative “Shake and Win” promotion, offering limited-time prizes after every goal across all games. All eligible users just need to log in to the AliExpress app and shake their smartphone when the ball hits the net for a chance to win great prizes.

Additionally, users can take part in interactive games where they can win exclusive discounts and prizes, including match tickets. New AliExpress users will be entered into exclusive draws and new user rewards to welcome them to the platform.

“AliExpress is helping fans get even closer to UEFA EURO 2024™ this summer by offering them great rewards while the action is on the pitch,” he said David Beckham.

“AliExpress is excited about the cooperation David Beckham in our campaign before the Summer of Sports. Whether you’re a football fan or not, I don’t know anyone better to show how easy it is to win with AliExpress at UEFA EURO 2024™,” he said. Gary Topp, European Commercial Director, AliExpress.


Continuous commitment and investment around the world

AliExpress continues to invest in its AliExpress premium service Choicethat offers consumers a large selection, fast shipping and hassle-free returns*, as well as millions of discounts and offers during UEFA EURO 2024™.

UEFA EURO 2024™ will take place from June 14 to July 14 in 10 host cities across Europe Germany and 24 national teams will take part in the competition.

*Subject to terms and conditions, please check the AliExpress app and website for more information.


About AliExpress

AliExpress launched in 2010 (www.aliexpress.com) is a business-to-consumer (B2C) e-commerce platform that enables consumers around the world to purchase directly from manufacturers and distributors in China and around the world. In addition to the global English version, the AliExpress platform is also available in 16 other languages. AliExpress is part of it Alibaba international digital commerce group.

AliExpress-x-Euro-2024 logo

Photo – https://mma.prnewswire.com/media/2422326/David_Beckham_x_AliExpress_20240527.jpg
Photo – https://mma.prnewswire.com/media/2422324/AliExpress_x_Euro_Logo.jpg


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