ALL: “Using the client is the best guarantee of program success” – English

Interview with Mehdi Hemici, Customer Experience Director for Loyalty, CRM, E-Commerce, Consumer Marketing, Experience, Sponsorship and Partnerships at Accor. My department focuses on customer benefits, which is the responsibility of Alix Boulnois, our Chief Digital Officer for Digital Solutions, who also leads the Digital Factory. Her competences include everything related to direct customer relations, resources and technological development of the Group.