Scored!: AliExpress names David Beckham as global ambassador

Chinese e-commerce platform AliExpress has welcomed former footballer David Beckham as its new global brand ambassador for the upcoming UEFA Euros.

The company has also launched a campaign where the sports icon will help customers ‘Get more with AliExpress’ and get closer to the action at the football event.

According to the company, users will have the chance to take part in a series of interactive games where they can win exclusive discounts and limited-time prizes, including match tickets.

AliExpress is investing millions of euros in discounts, offers and gaming engagement as part of its investment in global consumer experiences. The platform recently became the first exclusive global e-commerce partner of UEFA Euro 2024.

UEFA Euro 2024 will take place from June 14 to July 14 in 10 host cities across Germany, and 24 national teams will take part.