Market campaigns with stars: Global Ambassador

David Beckham becomes a global ambassador for the popular AliExpress marketplace. The announcement comes as the brand becomes the exclusive global e-commerce partner of UEFA EURO 2024™.

The campaign is titled “Get more with AliExpress” and allows users to win match tickets and other prizes through interactive games and promotions on the AliExpress app. This partnership aims to increase fan engagement during the tournament by offering exclusive discounts, rewards and interactive activities.

Throughout UEFA EURO 2024™, from June 14 to July 14, AliExpress will run the “Shake and Win” promotion. Users can log into the app and shake their phone after each goal to win prizes. Additionally, new and eligible users will be entered into special draws. AliExpress invests heavily in these promotions to enhance user experience and engagement.