The Leicestershire-based e-commerce retailer is strengthening its presence in the nursery sector with the acquisition

The Kid Collective, an e-commerce retailer in Leicestershire, has acquired Scandibørn, a supplier of Scandinavian-inspired children’s toys, home furnishings and accessories, from Findel Education Ltd for an undisclosed sum.

This acquisition represents a significant milestone in The Kid Collective’s strategic expansion into the nursery sector.

“We are very excited to welcome Scandibørn to The Kid Collective family,” said Laura Davies, founder and CEO of The Kid Collective Ltd. “This acquisition represents a key moment in our growth journey in the industry and we look forward to leveraging our specialist know to continue to provide the Scandiborn community with products we know they will love!”

The acquisition of Scandibørn and its established customer base will enable The Kid Collective Ltd to expand its e-commerce portfolio and reach a wider audience. Scandinavia
will continue to offer a wide range of gifts, children’s clothing, maternity products and home furnishings for newborns and toddlers, while The Kid Collective continues its roots in the play category, for toddlers and early years.

Chris Mahady, CEO of Findel Education Ltd, said: “We are extremely pleased to have found
Scandibørn is a great new home with The Kid Collective, where it will become part of a fully focused online retail business.

“As part of Findel’s recent change in business ownership following its recent acquisition by Manutan, this decision was made to ensure that Findel focuses resources, time and attention on its core B2B education brands, which are its area of ​​expertise.”