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Shopee improves the platform with new features

Posted on by darion

Huiyan Pan – Regional Marketing Manager at Shopee

Huiyan Pan – Regional Marketing Manager at Shopee

E-commerce platform Shopee showcased its latest innovations to improve the online shopping experience for the growing generation of Gen Z consumers.

These innovations are in line with the Department of Trade and Industry (DTI) Philippine E-Commerce Action Plan 2024-2028, which aims to build trust between online buyers and sellers and foster a seamless and exciting trading environment.

A study by Shopee and Kantar found that Gen Z shoppers prioritize quality assurance and thorough research before making a purchase. In response to these observations, Shopee has launched several new features aimed at improving the user experience.

One of the key features is COD Unbox: Return on the Spot. This allows Cash on Delivery (COD) customers to inspect their shipments upon delivery and return them immediately if there are any issues such as damage or incorrect items. This feature aims to increase trust and satisfaction among buyers.

Shopee’s new returns policy simplifies the returns process by allowing buyers to return products without having to contact the seller. The platform has also introduced a “Change your mind” option, thanks to which customers can return products that do not meet their expectations in terms of fit or style.

To ensure on-time deliveries, Shopee has implemented an on-time delivery program that offers users a free discount coupon in case they miss an order. This initiative highlights Shopee’s commitment to reliability and customer satisfaction.

Shopee’s innovations reflect the company’s commitment to understanding and meeting the needs of Gen Z shoppers. In addition to shopping preferences, Shopee’s research found that authenticity, social connection and individuality are key to this demographic. By embodying these values, BINI will help Shopee connect with Gen Z consumers as its new brand ambassador.

With these updates, Shopee aims to provide a more seamless, secure and enjoyable shopping experience that is in line with the values ​​and expectations of the next generation of online shoppers.

BINI

Shopee also introduced members of the popular girl group BINI as the new faces of Shopee. The girls embody the latest campaign aimed at the GenZ consumer segment. At the beginning, the group performed their hits.

Beyond consumer choice, Shopee has identified that authenticity, social connection and individuality are key values ​​for Generation Z. Girl group BINI embodies these values, making them the perfect choice as Shopee’s newest brand ambassador. As the face of Shopee’s campaigns, BINI will help promote the platform’s commitment to fun and empowering shopping experiences. By tailoring its services to the preferences of Generation Z, Shopee is increasing its relevance in the digital age.