Fast Simon’s Genai Hybrid Search streamlines e-commerce searches

Fast Simon, a leader in AI-powered shopping optimization, today announced that GenAI Hybrid Search will deliver the most accurate and relevant search results to online shoppers and significantly reduce “no results” returns. GenAI Hybrid Search combines keyword and vector searches using advanced multimodal AI. As a result, Fast Simon customers have seen apparel, footwear and accessories search conversions increase by over 30% using GenAI hybrid search compared to keyword search alone.

According to Forrester, 43% of retail customers go directly to a website’s search bar. As technology advances – especially with artificial intelligence – customers expect search results to be fast, accurate and relevant, but many e-commerce sites fail to meet their expectations because they rely solely on simple keyword matching. Multimodal AI dramatically improves search performance by using different types of data, including text and images, to give the AI ​​more context. Combining this with Fast Simon’s powerful keyword search significantly reduces the incidence of “no results” and provides more relevant answers, even for long-tail queries or queries with similar semantic meaning but different keywords.

“It is no surprise that the AI-powered e-commerce market will reach almost $17 billion by 2030. We use artificial intelligence to solve the industry’s most common problems, such as search abandonment, which costs retailers billions of dollars every year,” said Zohar Gilad, founder and CEO of Fast Simon. “The future of fashion will be built on artificial intelligence. And that future starts now.”

E-commerce retail sales are expected to grow to $7.391 trillion by 2025, with the lion’s share of those sales captured by sellers who adopt AI-powered shopping optimization technology. Fast Simon’s GenAI hybrid search combined with the company’s recent release of intelligent rendering significantly improves the customer experience, driving sales for eCommerce brands. To learn more about Fast Simon’s GenAI hybrid search, visit the company’s website.

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