Nikhil Kamath proposes ‘device-free Sundays’

Nikhil Kamath’s post resonated with many users.

Zerodha co-founder Nikhil Kamath, in a recent post on X, talked about the importance of attention and its limited availability in today’s fast-paced world. Highlighting statistics that show the vast amount of activity occurring in a single minute – millions of messages exchanged, Google searches conducted, and emails sent – Kamath highlighted the pervasive influence of media entertainment and advertising on the modern landscape.

In his post, Kamath wrote, “Attention = time, time, the commodity that defines all other commodities.”

Recognizing time as our most precious resource, Kamath proposed a practical solution to regain control of our attention: a designated “device-free” period.

“It’s crazy to think that we have so little control and others have so much control. I’m being manipulated by this as much as the next guy/girl. Let’s take back some control, device-free on the last Sunday of every month? Let’s feel the manipulation of our physical closeness instead I can do it if we all do it together,” he wrote.

See the post here:

Note = time, time, commodity defining all other commodities. It’s crazy to think that we have so little control and others have so much.

I’m just as manipulated by all this as any other guy/girl. Let’s take back some control. There are no devices on the last Sunday of every month? Let’s experience… pic.twitter.com/JKrdxdcd6l

— Nikhil Kamath (@nikhilkamathcio) May 28, 2024

Nikhil Kamath’s post resonated with many users, triggering a wave of comments. Several users agreed with his views on the decreasing attention span in today’s world.

A user commented: “Absolutely, let’s break free from the digital leash and reconnect with our real environment. One device-free Sunday a month can be the reset we all need. Who is involved in this?”

Another user wrote: “Absolutely! Time is our most precious resource, even though we often give it up to distractions.

A third user wrote: “Let’s absolutely reclaim our time and rediscover the magic of the present moment!”

Earlier, Kamath had shared his views on parenting. He mentioned that the traditional idea of ​​having children to carry on the legacy did not appeal to him. Current activities are his priority and he does not feel the need to devote a significant part of his life to raising a child.