iGood: Goods for You – Relaunch of TNL Mediagene’s recommended media brand

Today (28), TNL Mediagene officially announced a significant logo and website design update for its chosen recommendation media brand, “iGood.” The overall style became warmer and more stable. The goal of this redesign is to increase brand recognition, increase user trust and expand partnerships.

Launched in 2022, with the core concept of “helping consumers easily find the most suitable goods”, iGood aims to connect users with various life scenarios by providing information about new products and product reviews in various fields. Based on editorial insights, selection knowledge, product comparisons and online reviews, iGood develops selection principles and product recommendations to accompany consumers at every stage of their shopping journey. Currently, iGood recommends over 3,000 items in over 12 product categories.

Today, the Internet is flooded with product information, making it more confusing and time-consuming for consumers to find the products they want. According to the “Google Smart Shopper Insights Report 2022” and “PwC Global Consumer Insights Survey 2023”, “consumers use approximately 7-12 sources of information during their shopping journey” and “55% of consumers cite search engines as their main source for gathering information before shopping.”

The above research shows that the process of collecting information is very time-consuming and labor-intensive for consumers. They not only go through initial information gathering and proper brand research, but also go through reviews on major forums before selecting the right product on e-commerce platforms. To solve these consumer problems, iGood uses its SEO expertise to naturally integrate necessary information for users. By optimizing search rankings, iGood provides rich and reliable selection results to audiences who already had a clear purchase intent.

“We care about each reader’s usage scenario. Since each product has different characteristics, iGood editors first check related products in the market. Based on price, functionality and other relevant details, they provide personalized recommendations from a large selection of products. This allows consumers with different needs to easily make decisions and conveniently switch to their preferred e-commerce platforms,” said Fox Hsiao, co-founder of iGood.

Given Mediagene Inc.’s successful performance. in content commerce, iGood leveraged these experiences to become the first brand in the group’s Taiwanese media to focus intensively on content commerce. By the end of 2023, the website had achieved a 100% increase in page views compared to the same period of the previous year. iGood also ranked #1 in Google Search for popular keywords related to home appliances, kitchenware, maternity and baby products, and electronics, generating hundreds of transactions per month. This is further proof that media can effectively increase conversions and add value for e-commerce brands.

In addition to integrating the consumer journey, iGood will also leverage content commerce to obtain valuable data on consumer preferences and behavior. This data will be used to analyze media conversion efficiency and reader interaction with content. In an age where first-party data is invaluable, sales data that was previously difficult for media to obtain will become a key resource for optimizing content and product selection strategies.

Joey Chung, CEO and co-founder of TNL Mediagene, said: “The group will continue to expand its partnerships with more digital retail partners. We hope to become the premier destination for consumers in the world of search. high-quality content and an active group ecosystem, our goal is to create a symbiotic relationship that benefits media, readers and brands.”

About TNL Mediagene

TNL Mediagene is a next-generation Asian media company built on a portfolio of diverse and trusted digital media brands and a suite of AI-powered advertising and data analytics solutions. TNL Mediagene offers a wide range of trusted digital media content in Japanese, Chinese and English to audiences primarily in Japan and Taiwan, with a vision to expand into other key markets in East and Southeast Asia, and also provides a suite of AI-powered advertising and advertising data analytics technology tools and digital studio solutions that enable advertisers to connect with millennials and Gen Z in Asia. Its market-leading mobile advertising network, data analytics and AI-powered advertising services enable the group to efficiently acquire and offer advertisers and marketing clients detailed user information through zero-, first- and second-party databases and higher ROAS.

As of end-February 2024, TNL Mediagene’s 22 media brands in Japan and Taiwan deliver high-quality independent digital media content on topics ranging from news and business, B2B media, technology and lifestyle, and food to sports and entertainment. The company has offices in Japan, Taiwan and Hong Kong. Its investors include North Base Media; YouTube co-founder Steve Chen; Twitch co-founder Kevin Lin; Silicon Valley investor Tim Draper; Japanese digital advertising agency DA Consortium Inc.; and Yasuyoshi Yanagisawa, CEO of FAN Communications Inc. The company announced plans to go public on the Nasdaq Stock Exchange through a merger with Blue Ocean Acquisition Corp. (Nasdaq: BOCN).

More information can be found on the Group’s website.