According to a new report by Zoovu | Online shoppers struggle with information overload and lack of personalization Business

BOSTON–(BUSINESS WIRE)–May 29, 2024–

Zoovu, the leading AI-powered product discovery platform, today published a complete guide to product detail pages. The comprehensive report examines how some of the largest B2C e-commerce brands sell their goods online, based on in-depth analysis of over 2,000 data points across 125 product detail pages.

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Zoovu’s report shows that a lack of personalization is holding retailers back from meeting customer expectations: 74% of PDPs have one or fewer elements of personalization. (Photo: Business Wire)

In the report, Zoovu analyzed the product pages of U.S. and Canadian e-commerce brands in fashion and apparel, consumer electronics, health and beauty, furniture and home appliances, and tools and recreation.

Three key findings from the Zoovu report include:

Overcrowded PDPs cause friction between buyers and sellers: : The average PDP contains over 59 product information, including specifications, images, related products, product varieties, and more. Brands are fighting this trend by moving away from overly technical language in favor of more benefit- or need-oriented content, as well as elements that help customers evaluate the product.

Shoppers increasingly rely on what others think about a product and the brand that sells it: More than 90% of the product pages analyzed contained customer reviews, and more than half (56.8%) included at least two types of social proof, such as customer photos, “best” tags, and certification badges. The 125 pages of products assessed in the report included 13 different types of social evidence.

Customers want personalization, but brands are struggling to meet expectations: While over 70% of people not only want but also expect a personalized experience when shopping online, only 16% of the product pages analyzed offered personalized experiences. The report reveals a huge gap in the last stage of the shopping journey that could become a huge opportunity for brands that learn how to personalize PDP at scale.

“It’s no secret that consumers, with instant access to almost unlimited information, feel increasingly overwhelmed, confused and frustrated when shopping online, which is why optimizing product pages at the last stage of the shopping process is more important than ever,” said Ken Yanhs, CMO at Zoovu. “Supporting personalization with generative AI is the biggest opportunity for e-commerce brands to provide customers with the insights they are looking for, at the scale needed to deliver true, sustainable growth.”

To download your free report, go to: https://www.zoovu.com/resources/the-ultimate-guide-to-product-detail-pages.

About Zoov

E-commerce is broken and Zoovu is fixing it. As the #1 AI-powered product discovery platform, we help B2C, B2B and retail companies unlock product and customer data to create exceptional e-commerce experiences and achieve breakthrough results. The world’s largest e-commerce companies, including Microsoft, 3M, Miele and KitchenAid, use Zoovu’s customer behavior analytics to grow faster, increase customer satisfaction and reduce marketing and operational costs. Boston-based Zoovu is a global company that drives more than 20 million online interactions for brands each year with conversions up to 10 times higher than the industry average. More information can be found at zoovu.com.

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CONTACT: Erica Alejaldre

Point B Partners for Zoov

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA, MASSACHUSETTS

INDUSTRY KEYWORD: ONLINE TRADE RETAIL TECHNOLOGY SOFTWARE ELECTRONIC COMMERCE ARTIFICIAL INTELLIGENCE

SOURCE: Zoovu

PUB: 29/05/2024 09:19/DISK: 29/05/2024 09:19

http://www.businesswire.com/news/home/20240529500662/en