Shoplazza enables Flaxmaker’s global expansion in the women’s swimwear market

XI’AN, China, May 29, 2024 /PRNewswire/ — Shoplazza played a key role in helping Flaxmaker, a women’s swimwear brand, overcome global expansion challenges and achieve significant growth from the ground up. With the rapid development of global cross-border e-commerce, Chinese brands are increasingly entering international markets. However, challenges such as technical limitations and lack of comprehensive service support often hamper their development. Shoplazza, known for its excellent cross-border e-commerce SaaS services, has successfully supported design-driven swimwear company Flaxmaker in its global market entry and expansion, thereby strengthening the international presence of Chinese brands.

Founded in Xi’an in 2021, Flaxmaker consistently focused on foreign markets, opting to sell via independent websites. Initially, the brand explored various categories, but after careful market research and consideration, it decided to specialize in swimwear. This decision was driven by the significant potential of the swimwear market and Flaxmaker’s strategic insight into the niche market of conservative vacation swimwear.

Flaxmaker has conducted an exhaustive analysis of market demands and consumer preferences in the competitive swimwear sector, particularly among younger consumers. They identified growing demand for conservative holiday swimwear among consumers over 30, a segment particularly underserved by existing brands. “We quickly capitalized on this market opportunity, redefined our product focus and committed to providing the highest quality swimwear for this demographic,” said the Flaxmaker founder.

Flaxmaker stands out for its creative product designs, incorporating floral elements that add craftsmanship and fashion to swimwear. Whether it’s two-dimensional prints or three-dimensional ruffled patterns, these swimsuits allow wearers to experience the elegance and delicacy of a floral aesthetic. This design philosophy is inspired not only by the team’s aesthetic aspirations, but also by the successful strategies of its niche competitors.

In terms of marketing, Flaxmaker leverages its independent website to successfully attract a significant customer base through precise targeting and advertising. The brand is also actively involved in various social media, in particular Facebook, which plays a key role in its promotional activities. Through constant interaction and feedback from users, Flaxmaker can fine-tune its offerings and services to better meet market demands and improve the visibility and competitiveness of its brand.

To support Flaxmaker’s rapid growth, Shoplazza provided tailor-made SaaS solutions for the apparel sector, enabling the brand to create a profitable and efficient overseas website and facilitating its breakthrough growth. With Shoplazza’s help, Flaxmaker is better able to adapt to market changes, better understand customer needs and continually strengthen the impact of its brand.

The founder of Flaxmaker praises Shoplazza for its professionalism and effective technology: “Shoplazza’s team of experts and high-quality services have significantly improved our path to global markets. We look forward to continuing our partnership with Shoplazza to further the global reach of the Flaxmaker brand. “

As a leader in China cross-border e-commerce SaaS arena, Shoplazza consistently prioritizes customer needs and specializes in delivering the highest level of professional services. Going forward, Shoplazza will continue to enhance its offerings in the cross-border e-commerce domain, driving innovation and enhancing its services to help more Chinese brands achieve global success.

Flaxmaker’s successful international expansion not only revitalizes the local economy Xi’an but it also serves as a valuable model for other companies looking to venture abroad. With a commitment to “innovation, quality and service”, Flaxmaker strives to continually raise the standards of its products and services and provide customers around the world with the highest quality swimwear and shopping experience. This collaboration is expected to push more Chinese brands onto the global stage, realizing their aspirations for international growth.

Cizja

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SOURCE Shoplazza