Syndigo names Kate DiLorenzo as director of foodservice

Industry veteran named vice president of food services for leading provider of SaaS commerce data management, distribution and analytics services

ATLANTA, Georgia — Syndigo, an Atlanta-based provider of SaaS commerce data management solutions, announced the appointment of Kate DiLorenzo as vice president of Foodservice. DiLorenzo will be responsible for expanding content distribution capabilities in this industry sector, improving supplier-distributor interactions that improve user experience and ultimately generate more revenue for Syndigo customers.

This move confirms Syndigo’s leadership in the foodservice industry as a leading provider of product experience management (PXM) solutions, enabling distribution of data to distributors according to industry standards, as well as e-commerce-ready content and digital marketing assets for publishing to distributor networks and to digital food platforms.

“Kate’s experience in the industry combined with her expertise in both product content and global data standards uniquely qualifies her to lead Syndigo’s evolution in the marketplace,” said Derek Dean, Syndigo President, Americas. “Kate has a proven track record of success in business transformation, IT strategic planning and change management initiatives, both as a practitioner and as a business partner to manufacturers, brands and distributors.”

With more than 20 years of experience in hospitality distribution, DiLorenzo will support the industry’s growing focus on e-commerce and the demand for better product information and more digital assets.

“Kate’s work among channel partners at Syndigo gives her the insight needed to serve as a thinking partner who brings all parties into the conversation,” said Dean. “This will help guide Syndigo’s R&D investment to unlock data for the industry.”

Syndigo has a history of leading data and content products for reseller partners, spanning several legacy companies including Attribytes, Edgenet, FSEnet and Gladson. Syndigo’s combined offering is built on global data synchronization network (GDSN) standards by incorporating workflows and scorecards, digital shelf analytics, dynamic media widgets for recipient sites, and master data management (MDM).

“With Kate leading our Foodservice practice, we will further enable our clients to move beyond the traditional supplier-distributor interface to distribute content, unlock campaign opportunities and best practices to improve the end-user experience,” Dean said.

About Syndigo

Syndigo is a leading provider of MDM, PIM and PXM solutions, providing data control and exceptional customer service across departments, organizations and marketplaces. With the largest integrated content distribution network, Syndigo is a comprehensive solution to data confidence and success. Whether an enterprise needs a “single source of truth for data” within the organization or distributes it across an external network for faster and more efficient commerce, Syndigo makes it happen.

Syndigo serves more than 14,000 leading businesses worldwide in key industries, including food, restaurant, stationary, home improvement/DIY, pets, health and beauty, automotive, apparel, energy and healthcare. For more information, visit www.syndigo.com or follow us on LinkedIn.