Former Etsy CEO joins Fi’s board

NEW YORK–(BUSINESS WIRE)–Fi, a pioneer of online technologies for dogs and their parents, is pleased to welcome Chad Dickerson to its board of directors. Chad, a veteran technology executive who led Etsy AND AFTER as CEO, he brings decades of operational and strategic experience to Fi’s leadership team.

Jonathan Bensamoun, Founder and CEO of Fi, stated: “We are thrilled to have Chad join our board of directors. His incredible experience leading one of the most successful e-commerce technology companies based in New York makes him a great addition to the team.

Founded in 2019 with the world’s most innovative GPS dog collar, Fi has focused on best-in-class location tracking, creating a new paradigm for understanding our dogs. Using next-generation hardware and software, the Fi platform helps dog parents keep their dogs safe with continuous live tracking and stay healthy with activity monitoring. With data-driven behavioral analytics such as personalized exercise and sleep recommendations, Fi enters a new future of dog parenting.

“As CEO of Etsy, I’ve seen how technology can help create meaningful connections between people, and as a dog parent, I know firsthand the special relationship between people and their dogs,” said Chad Dickerson. “I am excited to join the Fi board, where I can leverage my experience in consumer e-commerce to help ensure every dog ​​lives a healthier, safer and more connected life.”

About Fi

Fi creates cutting-edge technology that makes dogs safer, happier and healthier. Starting in 2019 with its innovative GPS smart collar, Fi is providing unparalleled peace of mind while saving the lives of thousands of dogs. Fi’s robust platform helps dog parents better understand and monitor their dogs’ health and behavior. Using their data and machine learning translate what they do into insights that help our best friends live their best lives. Unleash the power of Fi’s combined collar and platform tryfi.com.

Communication

Media:

Brian Olney, [email protected], VP of Marketing.