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Google AI reviews influencing 16% of e-commerce queries

Posted on by darion

Founder of Onely, Bartosz Góralewicz, conducted an analysis of 25,000 e-commerce queries to find out what impact Google AI reviews have on search results. The analysis results showed that 16% of sales queries on Google contain AI review results with 13% of search volume. However, 80% of sources included in Google AI lists are not available organically and do not appear in organic rankings. If you rank in the top three on Google, there is only an 8% chance that you will be included in the AI ​​review.
Aleyda Solis, who is an international SEO consultant, says there is a huge difference between traditional Google rankings and the rankings that appear in AI Review. Google is also trying to make results “accelerated” rather than summarizing the sites that rank highest for product-related queries. In response to Bartosz Góralewicz’s analysis, Solis stated that Google does not mention the 80% of pages that do not rank organically in its AI overview, rather it uses an “accelerated” approach that makes it easier for users to browse search results. Solis also talked about the impact of AI overhauls on traffic.

Bartosz Góralewicz says that Google is still developing its artificial intelligence reviews and in the future it may become more advanced for expensive queries. In addition to increasing search visibility on e-commerce sites, Google will also try to enable ads. Retailers and those with e-commerce sites must adapt new SEO strategies if they want to keep pace with the new search environment. As Google focuses on accelerated product display, e-commerce sites will have to say goodbye to traditional ranking strategies.

Photo: DIW-Aigen

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