Ecom Express advertising campaign is about the future, ET BrandEquity

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Ecom Express, a technology-driven end-to-end logistics solutions provider, has launched a new video campaign showcasing the future of e-commerce parcel delivery via drones. Building on its “customer first” heritage, Ecom Express is now moving into drone delivery, demonstrating its commitment to reliable, faster, more efficient and innovative solutions.

This campaign brings the potential of drone technology to life, setting a new standard in logistics for e-commerce and D2C brands.

The campaign includes a series of video trailers leading to a main video illustrating the effectiveness of e-commerce drone delivery. In the first trailer, viewers are introduced to a podcast in which the founder of Shoelelo, a fictional shoe company, talks to a technology entrepreneur. The founder discusses the widespread demand for faster delivery in India, expressing her desire for parcels to be delivered almost instantly. The tech entrepreneur jokingly replies:upar wala sab degapointing to the futuristic potential of drone technology.

Another trailer shows a social media influencer reassuring his father, who is worried that his shipment may be delayed. She confidently tells him that even her social media followers know this:upar wala sab dega“alleviating his fears. In the main video, the rapper creatively explains the efficiency and versatility of drone deliveries, claiming that “upar wala sab dega‘ and emphasizing that everything from scarves to cups to sunglasses can be quickly delivered using drones.
Pallavi Tyagi, Chief Marketing Officer, Ecom Express, said: “Today, customers expect faster delivery of their parcels. At Ecom Express, we are committed to innovating our logistics solutions not only to meet these expectations, but also to do so in a sustainable way.” We have started testing drone delivery in select locations in Gurugram, with plans to expand to additional PINs, including hard-to-reach areas across India.

Posted on May 30, 2024 at 4:41 pm EST

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